A viral TikTok helped Danielle Meyer turn her colourful jewellery hobby into a business targeting $2.5 million in annual sales

Danielle Meyer. Image Credit: Spicey Dan/EntrepreneurDanielle Meyer has turned a childhood passion for making colourful accessories into a growing jewellery brand named Spicy Dan. It is targeting $2.5 million in sales in 2026. What began as a creative outlet gradually developed into a brand known for bold beads, distinctive charms and carabiner clasps.