Peshawar tech entrepreneur uses AI to simplify complex data for global businesses

ISLAMABAD –  Abdullah Rashid, a technology entrepreneur from Pesha­war, is using artificial intelligence (AI) to help international businesses and research organisations extract reliable information from complex documents, highlighting the growing role of Paki­stani professionals in developing prac­tical technology solutions.

Talking to APP, Rashid said AI was transforming how organisations pro­cessed large volumes of information, but ensuring accuracy, transparency and verifiability remained a major chal­lenge. “AI-generated information is only useful when people can verify where it came from and understand the context in which it was presented,” he said.

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Rashid is the co-founder and chief technology officer of ClearTraced, a Sweden-based AI data company that develops tools to collect and organise information from corporate reports and other published documents.

He said banks, investors and research organisations often had to sift through thousands of pages to identify relevant figures and facts. ClearTraced’s tech­nology was designed to simplify this process by extracting information and linking it to its original source.

However, he explained that identify­ing a figure alone was insufficient, as its significance depended on factors such as the reporting period, unit of meas­urement and surrounding context.

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To address these challenges, the company combines automated checks with human review, enabling special­ists to verify information, identify er­rors and make corrections before the data is used.

Rashid said the technology was also supporting research into children’s rights. The Global Child Forum was using the company’s tools to gath­er and organise information from cor­porate reports for research into how major companies protected and pro­moted children’s rights. Researchers subsequently assessed the findings us­ing their established methodologies.

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He said the application demonstrat­ed how AI could reduce time-consum­ing, repetitive tasks without replacing human expertise or judgement.

Rashid’s professional journey also includes founding Metasense, a soft­ware development company that grew to more than 30 professionals and worked with over 100 start-ups and businesses. He said the experience had helped him understand how to trans­late emerging technologies into practi­cal solutions tailored to clients’ needs.

He also worked on Look Atlas, an AI-powered product photography plat­form that enables businesses to gen­erate product and model images for advertising and marketing using pho­tographs of existing products.

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Rashid said such images needed to preserve the original products’ shape, material and appearance to avoid mis­leading customers.

Beyond entrepreneurship, he is a member of the Forbes Technology Council and has contributed to dis­cussions on AI applications in online shopping and business operations. He was also listed among the judges for AI Solution Makers in September 2026.

Rashid said the value of AI should be measured not merely by the speed with which it completed tasks, but also by the accuracy and responsibility with which it delivered results.

He stressed that financial profession­als needed accurate figures, research­ers required dependable evidence and businesses needed technology capable of addressing practical challenges.

He said AI could make complex tasks more manageable, provided accuracy, transparency and human oversight re­mained central to its application.

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