Abla Dzifa Gomashie Fires Back at Joyce Bawah Mogtari’s Handbag Critics, Questions Their Audacity

Ghana’s Minister of Tourism, Culture and Creative Arts, Abla Dzifa Gomashie, has criticised individuals who have questioned the type of handbag carried by Joyce Bawah Mogtari, an aide to President John Dramani Mahama.

In a social media post, Gomashie expressed displeasure over the criticism directed at Mogtari, questioning why some men would focus on a woman’s choice of accessory rather than recognise her professional contributions and achievements.

The minister described the conduct as both “effrontery and audacity,” expressing surprise that individuals who should demonstrate better judgement would engage in such commentary.

Gomashie also questioned the motivations of the critics, raising concerns about the tendency to judge accomplished women based on their personal appearance and possessions. Her response was a defence of Mogtari against what she considers unnecessary scrutiny of her handbag.

The controversy has drawn attention to wider discussions about how women in public positions are treated, particularly when their clothing, accessories and other personal choices become subjects of public debate.

Women in leadership often face commentary about their appearance alongside discussions of their professional responsibilities. Critics of such behaviour argue that excessive attention to personal style can distract from more substantive conversations about public service, competence and achievements.

Gomashie’s remarks reflect her objection to this form of criticism and her call for greater respect towards women who occupy influential positions in society.

By defending Mogtari, the minister has encouraged a broader conversation about the standards used to judge public figures and whether similar scrutiny is applied equally to men and women.

The handbag controversy has therefore become a point of discussion about personal choices, public criticism and respect for women in professional and political spaces.

Gomashie’s central message is that attention should be directed towards individuals’ contributions and responsibilities rather than unnecessary attacks on their personal belongings. Her intervention highlights the importance of maintaining respectful public discourse, particularly when discussing women who serve in prominent roles.

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