Why exhausted parents can’t get enough of this ‘perfect’ item with more than 1,000 five-star reviews: ‘I can sleep soundly’

DAILYMAIL.COM • 2h ago

By INDIA-JAYNE JONES, SHOPPING AND BRANDED CONTENT WRITER 00:11 12 Oct 2026, updated 00:11 12 Oct 2026

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If you’ve spent a sleepless night checking and rechecking your newborn to ensure they’re settled and aren’t tangled up in their swaddle, you might be getting desperate for a good night’s sleep.

With babies loving to fuss, fidget and wriggle out of their blankets, most parents end up running on no sleep and at a loss for what to do.

Luckily, a beloved Australian brand has won over thousands of parents with a swaddle that mums and dads say has changed their, and their babies’ sleep for the better.

Love To Dream’s best-selling Swaddle Up has racked up an over a thousand five-star reviews, which are filled with new parents wishing they’d bought one sooner.

Babies love to stretch and squirm, so the Swaddle Up is a zip-up swaddle designed to let babies sleep in a natural arms-up position, which means they can get their hands to their face and soothe themselves while sleeping.

The snug fit is designed to mimic the cosy feeling of the womb and help calm the startle reflex that so often jolts newborns awake.

Wrap your little one in comfort from day one with our quality newborn swaddles. Designed to support safer sleep, our zip-up swaddles help babies feel settled and snug, just like they did in the womb. Unique patented wings to allow baby to access their hands for hand-to-face self soothing, these game-changing swaddles take the stress out of naps and nighttime.

There are no loose layers to fiddle with, so you get a secure fit in seconds, meaning less worries about them getting tangled up or trying to break free.

A two-way zip also makes middle-of-the-night nappy changes quick and quiet, so you can avoid fully waking baby (and yourself) in the process.

Plus, it’s roomy around the hips and legs, designed to give little ones space to move, and it comes in sizes from tiny baby through to newborn, small and medium, depending on your baby’s weight.

The Swaddle Up is made from the brand’s signature DreamStretch fabric, a soft, breathable material with four-way stretch that’s built to hold up through endless washes.

And your baby will always be the perfect temperature, as the Swaddle Up is available in various togs weights, from a light 0.2 tog that suits warm temperatures to a cosy 3.5 tog for chilly winters.

It also comes in cotton, bamboo viscose or organic cotton, which are all gentle on babies’ skin, and you can choose from heaps of cute prints and colours.

Retailing for just $50, it’s no surprise thousands of parents swear by it.

One impressed parent said: ‘Absolute bedtime game changer! This has become the most integral part of our bedtime routine, excellent quality and perfect for bubs who love to sleep with their arms up!’

‘My baby is comfortable and supported, and can’t wriggle out of it! Before with a normal wrap swaddle I kept waking up all night and checking that he was still in it and wasn’t being suffocated by the loose fabric, but with this swaddle I can sleep soundly,’ said another.

Another mum said: ‘The best sleep ever! My baby has never slept so safe and soundly until the love to dream togs, they fit so snug and are the best investment being a new mum.’

‘Incredible for my babies’ sleep, I have twins and I would be lost without these suits,’ said another relieved parent.

If you’re already planning ahead for Halloween, Love To Dream has just launched a Halloween collection too.

The range includes playful prints featuring black cats and warm orange tones, which are ideal whether you’re expecting a new little pumpkin this spooky season or if you just want to add to your baby’s collection of adorable sleepwear.

The Swaddle Up and other sleepwear are the brand’s best sellers, but the popular brand has a wide range of kids products in its collection.

You can also shop sleep suits, nursery accessories, pyjamas for older kids, and sleep accessories like bedding and night lights.

You can shop the full range, including the new Halloween collection, online here.

Transition your child to independent sleep with a Love To Dream Sleep Bag. This wearable blanket removes the need for loose bedding, helping prevent wake-ups from kicked-off covers. Available in various TOG ratings and breathable fabrics, the sleep bags make dressing easy while keeping your little one cosy and comfortable all night

Designed with a twin zip for easy changes, these versatile staples are comfortable for all day wear and co-ordinate effortlessly with other Love to Dream sleepwear for seamless transition to sleep.

Make the move to arms-free sleep in style, with the Swaddle Up 2-in-1 Transition Bag paired with a Black Cat Moods Romper. Zip-off wings let you transition one arm at a time, at your baby’s pace. Once both wings are removed, it becomes a cosy sleeveless sleep bag.

Made from signature bamboo blend, Love To Dream Kids Pyjamas offer breathable, buttery-soft comfort with a flexible fit designed for growing toddlers. Available in a range of charming, exclusive prints designed to make the transition to bedtime fun and engaging.

The Love To Dream™ Romper is designed as a comfortable first layer under sleep sacks and swaddles. Made from soft, breathable bamboo fabric, it helps keep your little one cosy and comfortable throughout the night. Designed in a cute Halloween-inspired print.

Made from signature bamboo blend, Love To Dream Kids Pyjamas offer breathable, buttery-soft comfort with a flexible fit designed for growing toddlers. Short sleeves and pants are perfect for warmer summer nights.

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