Content creators should focus on creativity, trends: Sharoz Pashtun

Renowned content creator Sharoz Pashtun said that a successful social media content creator needs a blend of creative talent, technical ability, and strategic thinking. 

He said that key qualities of a social media influencer include creativity and originality coming up with fresh hooks, unique perspectives, and stand-out ideas in crowded feeds. 

Sharoz said building real trust with an audience by showing a true personality is more important rather than a fake persona. Quickly shifting to new platform features, algorithm changes, and viral trends are recommended. 

Sharoz Pashtun, a Pakistani content creator and entrepreneur from Khyber Pakhtunkhwa, has worked in several fields since arriving in the United Arab Emirates a decade ago. 

Sharoz moved to the UAE to find work. During his time in the transport industry, he focus on social media.

Content creation remained a side activity while he worked as a driver. In 2022, his videos began attracting wider attention, bringing more viewers to his social media accounts. He later left his driving job to concentrate on creating content full-time.

Sharoz now has an audience across TikTok, Instagram and Facebook. His TikTok account has more than 1.2 million followers, while his Instagram following is around 74,000. His Facebook audience exceeds 450,000 followers, according to the figures provided. His content has also brought opportunities to work with brands in the United Arab Emirates and other international markets. 

Sharoz has entered the fragrance market by launching his own perfume business, Parfum de Roman. The brand is reported to be available in five countries. Its development marks a move into selling products under his own business name, in addition to working with other companies on promotional campaigns.