Before Coming Into Office, Almost 90% of the Party Members Were Communicators; Today, Just a Few

In his Official Facebook Post on 10 October 2026, political commentator Kwame Sakah raised concerns about the state of communication within the National Democratic Congress (NDC). According to him,“before NDC came into office, it was like 90% of the party members were involved in communication, today, just a few”, highlighted what he described as a worrying decline in the party’s strategic communication efforts since assuming office.

Sakah observed that when the NDC first came into power, communication was intentional, strategic, and widespread, with nearly 90% of party members actively involved in shaping narratives and defending the party’s agenda. This collective effort, he argued, gave the NDC a strong presence in the public space and allowed it to control political messaging effectively.

However, less than two years into the administration, Sakah lamented that consequential party communications have now been left on the shoulders of only a few “wounded soldiers” who are carrying more than they are built to handle. He suggested that this over‑reliance on a small group of communicators has weakened the party’s ability to respond to opposition narratives and maintain a consistent message.

At a deeper level, Sakah’s post reflects the theme of organizational discipline and political messaging. In Ghana’s polarized political environment, communication is not merely about defending policies but about shaping public perception and maintaining momentum. His critique implies that the NDC risks losing ground if it fails to reinvigorate its communication machinery and distribute responsibilities more evenly among its members.

The tone of his post was cautionary and critical, urging the party to recognize the gap between its initial communication strength and its current state. For supporters, his words serve as a wake‑up call to re‑energize the base and ensure that communication remains a collective responsibility. For critics, it highlights the challenges of governance, where the demands of office can sometimes overshadow the need for robust messaging.

Observers note that Sakah’s commentary underscores the importance of strategic communication in sustaining political legitimacy. While policy delivery is crucial, the ability to explain, defend, and promote those policies is equally vital. In an era where opposition parties actively shape narratives, silence or inconsistency from the ruling party can create vulnerabilities.

In conclusion, Kwame Sakah’s post — “Before coming into Office, it was like 90% of the party members were communicators, today, just a few” — is a sharp reminder of the central role communication plays in politics. It challenges the NDC to return to its earlier discipline, broaden participation in messaging, and ensure that its narratives remain strong and consistent in the face of opposition propaganda.

Source: Kwame Sakah, Official Facebook Post, 10 October 2026

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