‘If a sibling uses skin-lightening product, you may be more likely to use one too’: How family influence, culture & access fuel colourism

‘If a sibling uses a skin-lightening product, you may be more likely to use one too’. This was among the findings from behavioural research cited by the World Health Organisation (WHO) during a discussion on colourism in Hyderabad on Wednesday (October 7, 2026).