Tom Cruise reveals his feelings about box office sales as Digger bombs
Tom Cruise has revealed why he doesnāt judge his films by their opening weekend box office figures (Picture: Karwai Tang/WireImage) Tom Cruise has revealed why he refuses to judge a film by its opening weekend after his latest movie Digger suffered a disastrous start at the box office.
The Hollywood heavyweight, 64, stars in Alejandro G. IƱƔrrituās new black comedy, which reportedly cost more than $160million (Ā£120m) to make but pulled in just $8m (Ā£6m) in North America during its opening weekend.
Its worldwide debut of around $20m (Ā£15m) has left the film facing the prospect of enormous losses, with reports suggesting it would need to make roughly $350m (Ā£261m) globally just to break even.
Cruise, however, has insisted immediate box office numbers are far from his mind when choosing what to make.
Speaking on the On Film With Kevin McCarthy podcast in an interview released on the same day Digger arrived in cinemas, the Mission: Impossible star explained that he approaches his films with their longevity in mind.
āWhen I am making [movies], Iām not going, āOpening weekend!āā he said.
āI feel very much like weāre going to make something that is a lasting piece of cinema.ā
Cruise and director IƱƔrritu pointed to Ridley Scottās Blade Runner as an example of a film whose reputation ultimately proved far more enduring than its initial reception.
The 1982 sci-fi classic famously struggled commercially upon release and received a mixed critical response before going on to become one of the genreās most celebrated films.
Cruise said filmmakers can only hope their work similarly manages to ātranscendā its immediate reception.
āYou just hope you can make a film that can last,ā he continued.
The actor reflected on how dramatically the theatrical landscape has changed since the early decades of his career, recalling a time when successful movies could remain in cinemas for months.
āI was fortunate to release movies in the ā80s and ā90s, when movies would stay in the theater for a year,ā he said.
āWith Rain Man and Born on the Fourth of July, these movies would just play and play for a year.
āHow can I make a film that can translate and last and evolve?ā
And Cruise believes Digger could prove to be exactly that kind of movie, adding: āI feel that way⦠that is Digger, itās one of those movies.ā
It comes after the film delivered one of the weakest opening weekends of Cruiseās lengthy career.
Its reported production budget sits between $160m (Ā£120m) and $180m (Ā£135m), while a further $100m (Ā£75m) is understood to have been spent marketing the blockbuster.
Following its $20m global opening, Variety estimates Digger could ultimately lose between $150m (Ā£112m) and $200m (Ā£149m) theatrically.
The film marks a significant departure for Cruise after years dominated by huge action spectacles including the Mission: Impossible franchise and Top Gun: Maverick.
He plays Digger Rockwell, a billionaire oil tycoon who finds himself facing an apocalyptic crisis after a malfunction at one of his Antarctic rigs sends the planet towards catastrophe.
The unusual satire has also sharply divided critics, with reactions ranging from declarations of a masterpiece to considerably less enthusiastic verdicts.
Cruise has nevertheless remained publicly proud of the project.
Marking its release on social media, he described making Digger as an āhonorā and thanked those involved in bringing it to the screen.
āThank you to the entire cast and crew for your dedication, hard work and joy,ā he wrote.
āThe experience was truly unforgettable and Iām so proud of what we created.ā
Whether Digger eventually enjoys the kind of reassessment Cruise hopes for remains to be seen, but its immediate commercial fortunes make for a stark contrast with some of his biggest recent successes.
Top Gun: Maverick became the biggest film of Cruiseās career in 2022, earning almost $1.5billion (Ā£1.1bn) worldwide.
Digger, meanwhile, will have a considerably steeper climb if it is to turn its troubled opening into a long-term success.
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