M-Pesa-backed Ziidi users hit 1.1m, but active traders lag

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At least 1.1 million retail investors have signed up to the M-Pesa-backed Ziidi Trader platform, reflecting the impact of the stock-trading product in bringing millions of new share dealers into the Nairobi bourse.

New disclosures seen by the Business Daily, however, show the number of active traders on the platform, which represents investors who have bought at least one share via the platform, sits at a lower 176,477, representing about 16 percent of the total opt-ins to date.