“Whether we like it or not, there will be competition” –Nikki Samonas urges filmmakers to embrace AI

According to a report by Ghanaweb on Saturday, November 14, 2026, Ghanaian actress and media personality Nikki Samonas believes filmmakers should stop treating Artificial Intelligence as a threat and start working out how to use it.

She shared her views with GhanaWeb at the premiere of No Man of God on November 13, 2026, where she reflected on how the local movie industry has handled change before.

According to her, the shift from physical CDs to digital platforms was not smooth. Producers had to learn how to distribute their work in a new environment, and the struggle fed rumours across the country that Ghana’s movie industry had died. Samonas maintains that it never did. The industry, she explained, was simply finding its footing, and it has since adapted.

She pointed to the industry’s growing presence on social media, where filmmakers now produce and promote a steady stream of content. In her view, that experience offers a template for the AI era.

Samonas acknowledged that AI will bring competition, along with new styles of production and new tools. Her advice was that practitioners focus less on resisting it and more on finding a place within it.

She also revealed that she is part of the cast of a film made entirely with AI, in which veteran actor Adjetey Anang also appears. The disclosure shows that the technology is already being used on Ghanaian productions.

The actress further argued that AI is not new to cinema. Visual effects, such as the explosion of an aircraft on screen, have relied on it for years, she said. What has changed is access. Tools once out of public reach are now freely available, and the task for filmmakers is to blend them with traditional methods of storytelling.

Her comments add to a wider conversation among Ghanaian creatives about how the industry should respond to AI as the technology becomes part of everyday production.

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