Toke Makinwa Recounts Failed Handbag, Makeup Business Ventures

Nigerian media personality and entrepreneur Toke Makinwa has opened up about her unsuccessful attempts to establish handbag and makeup businesses, revealing that both ventures failed despite her efforts to build them into successful brands.

The media personality shared the experience while reflecting on her journey as an entrepreneur, explaining that her business setbacks taught her important lessons about taking risks, managing businesses and dealing with failure.

Toke made the revelation during an appearance on ‘Master of Craft’, a YouTube storytelling series presented by Pawnshop by Bluradish.

Speaking about her previous business ventures, she admitted that her first attempt at launching a handbag line did not work out as expected.

She subsequently ventured into the beauty industry with a makeup business, but that effort also failed.

The media personality did not shy away from acknowledging the outcome, openly admitting that the businesses were unsuccessful.

Her experience, however, has not completely discouraged her from pursuing entrepreneurship, as she disclosed that she is working towards bringing back her makeup brand.

Makinwa’s revelation offers a different perspective on her journey beyond her career in broadcasting, where she has built a strong public profile over the years.

She is widely recognised for her work as a television and radio presenter, as well as her activities as a content creator, author and public figure.

Her entrepreneurial journey has also formed part of her public identity, with her previous ventures reflecting her interest in building businesses outside the media industry.

The admission also highlights some of the challenges that come with establishing and sustaining businesses, particularly in competitive industries such as fashion and beauty.

For many public figures, launching a business often comes with considerable expectations because of their existing popularity and social media following.

However, Makinwa’s experience shows that having an established name does not necessarily guarantee business success.

Her willingness to discuss the failed ventures also draws attention to the less celebrated side of entrepreneurship, where mistakes, financial setbacks and difficult decisions can become part of the process.

Despite the challenges, her intention to revive her makeup brand suggests that she is still interested in returning to the beauty industry with lessons from her previous experience.

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