Mario Balotelli And Rising South African Talents Join JOGA Family

A football accessories brand founded by South African footballer Ethan Chislett and his brother Zack is steadily expanding its reach, attracting attention from established international players as well as some of the country’s promising young talents.

The business, known as JOGA, has built a growing network of footballers who use its products, with its latest collaborations bringing Cape Town City prospect Emile Witbooi and Kaizer Chiefs winger Langelihle Phili into the spotlight.

The two young South African players were recently featured on the brand’s social media platforms, where they discussed their connection with JOGA and its “Joga Bonita” philosophy.

Their addition reflects the brothers’ effort to connect the brand with different generations of footballers, from emerging talents trying to establish themselves to experienced names who have already made their mark on the international stage.

One of the most recognisable footballers associated with JOGA is Italian striker Mario Balotelli, whose involvement adds another high-profile name to the brand’s growing football community.

Other players who have been linked with the products include Chelsea’s Joao Pedro, AC Milan’s Omari Hutchinson, Brighton’s Jack Hinshelwood and Newcastle United’s Joe Willock. Kaizer Chiefs midfielder Thabo Cele is also among the footballers using JOGA equipment.

The company focuses on football accessories, particularly compact shin pads designed for players who prefer smaller protective gear. Its product range also includes shin pad sleeves, performance grip socks and recovery sleeves, giving footballers options beyond the traditional shin protection.

For Ethan and Zack Chislett, building JOGA involves more than simply selling accessories. By working with players from different clubs and football backgrounds, the brothers are creating visibility for their products within the sport and associating the brand with personalities who appeal to different audiences.

The presence of South African youngsters such as Witbooi and Phili alongside established international names also gives the brand a connection to both local football development and the wider global game.

With its roster continuing to feature players from different levels of the sport, JOGA is positioning itself as a football accessories brand with ambitions that extend beyond one club, league or country.

Source: https://x.com/soccer_laduma/status/2120933521665511874?s=46

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