Abia Calls For Total Usage Of Electronic Advertising Billboard To Reach Out To Target Audience

UMUAHIA – Abia State Government has called on advertising practitioners, business owners, corporate organisations and government agencies to take advantage of the electronic advertising billboard in the state to reach out to their target audience.

The State Commissioner for Information, Prince Okey Kanu who made this call while unveiling a pilot electronic advertising billboard beside Federal Medical Centre (FMC) Gate in Umuahia, said the billboard will mark a significant step towards placing advertising in its proper perspectives.

According to the Abia commissioner, the electronic billboards would help reduce the indiscriminate clustering of conventional advertising structures, promote a more organised urban environment and provide greater advertising opportunities through a single digital platform.

The billboard, he said, is designed to usher in a transition from conventional static billboards to modern digital advertising platforms, even as he described the project as another milestone in the Governor Otti’s commitment to technological innovation, digital transformation and the repositioning of Abia State as a destination for business and investment.

Prince Kanu explained that the initiative goes beyond the installation of an electronic advertising screen, pointing out that it represents a new chapter in outdoor advertising, public communication and information dissemination in the state.

The Commissioner further stated that the pilot project was developed in collaboration with a private sector partner and would serve as a foundation for establishing similar facilities in strategic locations across the state.

He used the forum to inform that the initiative is aligning with the broader development philosophy of the Governor Otti’s administration, which, according to him, prioritises innovation, private sector participation, digital transformation and the creation of an enabling environment for businesses to thrive.

Earlier, in his remarks, the Managing Director and Chief Executive Officer of ABSSAA, Elder Godwin Adindu, expressed appreciation to the governor for supporting the initiative, describing the installation as a pilot project that would be replicated in other strategic locations across Abia State in the coming months.

Adindu explained that the project which commenced during the tenure of the former MD of ABSSAA, Chief (Mrs) Dibunma Onwubuiko, was designed to facilitate the transition from traditional outdoor advertising to digital and electronic advertising.

According to him, the innovation would create more opportunities for businesses and public institutions to promote their activities, even as he informed that the initiative would also enhance the aesthetic appeal of the state’s urban centres and further demonstrate the administration’s commitment to creativity and modernisation.

The ABSSAA boss described the project as an important development for Abia, asserting that the state is moving towards adopting contemporary advertising solutions already prevalent in developed cities around the world.

He commended Governor Alex Otti for providing the necessary encouragement and support towards bringing the initiative to fruition.

Also speaking, the project engineer, Mr Temple Ogbonna Omeonu, described the installation as one of ABSSAA’s pilot projects, adding that the facility is an LED (Light Emitting Diode) digital advertising billboard powered by a solar energy system.

Omeonu further disclosed that the solar installation features a 60-kilowatt-hour battery storage system capable of comfortably sustaining the billboard’s operational requirements.

He believed that the unveiling of the pilot facility will mark the beginning of a broader effort to transform outdoor advertising in Abia State through technology-driven solutions that promote business visibility, improve public information delivery and enhance the beauty of the state’s urban environment.

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