Kerrygold deepens Nigeria consumer engagement through WIMBIZ sponsorship

Kerrygold, the Irish dairy brand owned by Ornua, has strengthened its consumer engagement drive in Nigeria through its sponsorship of the 25th Women in Management, Business and Public Service (WIMBIZ) Annual Conference, held recently at Eko Hotel & Suites, Lagos.

The brand’s participation at the two-day conference formed part of its efforts to deepen market engagement, expand brand visibility and connect with influential consumers across Nigeria’s business and professional communities.

The milestone edition of the WIMBIZ conference, which celebrated 25 years of advancing women’s participation in leadership, business and public service, attracted business leaders, entrepreneurs, professionals and public sector executives. Discussions centred on leadership, enterprise development and the growing influence of women in shaping the business landscape.

Held under the theme, “Rooted, Rising, Ready: Born in Africa, Built for the World,” the conference provided a platform for conversations around women’s leadership, economic participation and the opportunities for African enterprises to expand their global influence.

As a conference sponsor, Kerrygold used the gathering to bring its products closer to consumers through an exhibition stand that offered attendees opportunities to explore its product range, learn about the brand and sample selected offerings.

The activation provided an avenue for direct consumer interaction, allowing participants to experience the brand’s products while engaging with its representatives. The initiative also underscored the growing importance of experiential marketing in building consumer relationships, particularly among discerning audiences.

Speaking on the brand’s participation, Titilayo Ijiyokunola, general manager, Ornua Dairy Products Nigeria Ltd., said the partnership reflected Kerrygold’s recognition of women’s contributions to business, industry and society.

“At Kerrygold, we recognise the important role women play in shaping businesses, industries and communities. Our participation at WIMBIZ provides an opportunity to connect with this community, recognise their contributions and support platforms that champion leadership, enterprise and professional growth,” she said.

Kerrygold’s sponsorship reflects its expanded consumer engagement strategy, which prioritises platforms that facilitate meaningful interactions and provide opportunities for consumers to experience the brand beyond conventional advertising.

By aligning with WIMBIZ, the company also positioned itself within conversations around women’s economic empowerment and professional advancement, reinforcing its interest in connecting with communities and audiences that influence business and consumer trends.

Onome Amuge serves as online editor of Business A.M, bringing over a decade of journalism experience as a content writer and business news reporter specialising in analytical and engaging reporting. You can reach him via Facebook ,X and LinkedIn

Tweet 0 CBN to issue N1.5bn loan for youth led agric expansion in Plateau 0 shares Share 0 Tweet 0 Insurance-fuelled rally pushes NGX to record high 0 shares Share 0 Tweet 0 Glo, Dangote, Airtel, 7 others prequalified to bid for 9Mobile acquisition 0 shares Share 0 Tweet 0 MMA2 enters new commercial era after 20-year concession dispute 0 shares Share 0 Tweet 0 Currently Playing CNN on Nigeria Aviation CNN on Nigeria Aviation Business AM TV Edeme Kelikume Interview With Business AM TV Business AM TV Business A M 2021 Mutual Funds Outlook And Award Promo Video Business AM TV Recent News Kerrygold deepens Nigeria consumer engagement through WIMBIZ sponsorship November 11, 2026 Can Enugu turn development gains into prosperity for all? (2) November 10, 2026 CategoriesFrontpage Analyst Insight Business AM TV Comments Commodities Finance Markets Technology The Business Traveller & Hospitality World Business & Economy Site NavigationHome About Us Contact Us Privacy & Policy BusinessAMLive (businessamlive.com) is a leading online business news and information platform focused on providing timely, insightful and comprehensive coverage of economic, financial, and business developments in Nigeria, Africa and around the world.

Please enter your username or email address to reset your password.