Gaming giant SportPesa has committed over KSh 15 million and full sports kits to back the 6th Edition of the KKK Cup in Kericho: .

Grassroots sports in the Rift Valley received a massive financial and material boost as SportPesa announced a sponsorship package exceeding KSh 15 million, alongside complete sports kits, for the upcoming 6th Edition of the KKK Cup.

The landmark commitment was unveiled during an event celebrating the culmination of sub-county playoffs in volleyball and both men’s and women’s football across the region.

The announcement drew key stakeholders to Kericho, including Senator Aaron Cheruiyot and SportPesa Head of Marketing Operations Esther Kanyede.

Speaking at the event, Kanyede emphasized that elite athletic potential begins at the community level, offering hope that standout players could one day break into the professional ranks.

KKK Cup 6th Edition — Sponsorship Overview ================================================================================ Financial Commitment : Over KSh 15 Million (Facility & Tournament Support) Equipment Support : Full sports kits for all participating teams Core Disciplines : Men’s Football, Women’s Football, and Volleyball Key Leadership : Senator Aaron Cheruiyot & Esther Kanyede (SportPesa) ================================================================================ “At SportPesa, we believe that great talent starts at the grassroots, and we are proud to support platforms that give young people an opportunity to showcase what they can do,” said Kanyede. “In the coming years, we hope to see some of these players progress to higher levels and even get opportunities to play for teams in the SportPesa League.”

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Established in 2019, the KKK Cup has steadily evolved into one of the region’s most impactful sporting engines, championing youth empowerment, female athletic participation, and community unity.

Senator Aaron Cheruiyot expressed deep appreciation for the betting firm’s sustained partnership—marking the third time SportPesa has stepped up to anchor the tournament.

“We are grateful to SportPesa for coming on board for the third time to support this tournament,” Cheruiyot stated. “We are happy to work with SportPesa as we create opportunities for our young people, nurture local talent, and continue developing sports.”

With the funding secured and team kits ready for distribution, the KKK Cup is primed to provide a high-visibility stage for hundreds of emerging athletes as the tournament progresses toward its regional climax.

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Journalist and sports writer at Ghetto Radio. MMA journalist. You can reach out to me through my email: [email protected]

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