EIB Network Executive Cautions Against Revenue-Focused Approach to TraffiTech

A senior media practitioner has urged Ghanaians to assess the controversial TraffiTech initiative by its ability to save lives rather than by the revenue it generates for the state. Ibrahim Alhassan, Head of Current Affairs at EIB Network, argued that the primary purpose of the traffic monitoring and enforcement technology must be to promote safe driving and protect lives on the country’s roads.

Speaking on the initiative, Alhassan explained that public perception of TraffiTech has been dominated by concerns over fines and revenue collection, warning that this framing risks undermining the programme’s credibility. He noted that citizens are more likely to cooperate with traffic enforcement measures when they are convinced that the ultimate goal is their safety and not the extraction of money from motorists.

He stressed that traffic technology should serve as a deterrent against reckless driving, speeding, and other dangerous behaviours that claim lives daily on Ghanaian roads. According to him, the value of the initiative lies in the number of accidents prevented and the families spared the pain of losing loved ones, not in the amount of money collected in penalties.

Alhassan however acknowledged that transparency and accountability are essential to winning public trust. He called for clear communication on how the system operates, how penalties are applied, and how revenue collected is utilised. He noted that when people understand the rationale behind enforcement, resistance to it reduces significantly.

He further urged the agencies responsible for the initiative to commit to public education and to ensure that the technology is deployed fairly, without targeting motorists unjustly. He added that the success of TraffiTech should be measured by improved driver behaviour, reduced fatalities, and safer roads rather than by revenue targets.

Alhassan concluded by urging stakeholders to prioritise public interest over financial gain. He maintained that a road safety programme built on trust and transparency will earn public support and deliver lasting benefits to the nation.

https://x.com/ghonetv/status/2119827149813408195

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