Simon Madjie Commends GEPA for Launching Accra Trade House Friday Market

The Chief Executive Officer of the Ghana Investment Promotion Authority (GIPA), Simon Madjie (Esq.), has praised the Ghana Export Promotion Authority (GEPA) for introducing the Accra Trade House Friday Market, describing the initiative as an important opportunity to promote locally manufactured products and support Ghanaian businesses.

Simon Madjie commended GEPA for establishing the market, which is intended to provide local businesses with a platform to display their products, connect with potential customers and expand their reach within the Ghanaian market.

The initiative is expected to create opportunities for businesses producing Made-in-Ghana goods to present their products directly to consumers, helping them increase their visibility and introduce more people to locally produced items.

According to Madjie, initiatives of this nature can contribute to the growth of Ghanaian businesses by creating accessible spaces where entrepreneurs can showcase what they produce and interact with customers who may not otherwise have the opportunity to discover their products.

The Accra Trade House Friday Market is designed to bring businesses and consumers together in a setting where locally made products can be displayed and purchased, potentially helping participating businesses attract new customers and strengthen their market presence.

For many small and medium-sized enterprises, gaining access to customers and promoting their products can be challenging, particularly when they have limited resources for advertising and distribution, making platforms that connect sellers directly with buyers valuable to their operations.

By providing an avenue for businesses to exhibit their goods, the market could help participating entrepreneurs introduce new products, receive feedback from consumers and identify opportunities to improve their offerings in response to customer preferences.

The initiative also places emphasis on promoting Made-in-Ghana products, an important aspect of efforts to encourage consumers to consider locally produced alternatives when purchasing goods, while creating opportunities for domestic businesses to increase sales and build stronger brands.

Madjie’s commendation highlights the potential for collaboration among public institutions in supporting Ghanaian enterprises and creating conditions that allow local businesses to grow, reach wider markets and contribute to the country’s economic development.

The Ghana Investment Promotion Authority and the Ghana Export Promotion Authority operate in areas connected to business growth and investment promotion, making initiatives that support local enterprises relevant to broader efforts to strengthen Ghana’s commercial environment.

The Friday Market could also provide participating businesses with an opportunity to establish relationships with new customers and improve public awareness of the range of products manufactured or produced in Ghana.

Madjie’s support for the initiative reflects the importance of creating practical opportunities for local businesses to market their products and compete more effectively, while GEPA’s launch of the Accra Trade House Friday Market provides a platform for promoting Ghanaian goods and connecting producers with consumers.

Source: https://x.com/i/status/2113627020743581831

Lizymeet feedback-opera-news-app@opera.com