‘Food content gave me more gigs than comedy skits’ –SDK Dele

Ghanaian content creator SDK Dele has revealed that he secured more paid opportunities from food vendors and restaurants than from producing comedy skits, prompting him to focus more on food-related content.

He said the difference became apparent after a restaurant invited him to create a promotional video, which attracted significant views and shares, opening the door to more collaborations with businesses in the food industry.

“I did the video. It went well. I had crazy views on it, numbers, shares and stuff. I’m like, okay, the food thing works. So let me follow that path and see,” he recounted.

SDK Dele said he went on to produce another restaurant video before making food content a regular part of his work. He eventually developed a series called Further Belly, through which he visited restaurants and created content around their offerings.

According to him, although he enjoys acting and producing comedy skits, the food industry presented more consistent opportunities to earn money because businesses regularly needed to advertise their products.

“When I was doing the comedy skits, although I was getting gigs, I really didn’t get gigs like when I ventured into the food industry, because that one, every day. Everybody’s eating,” he said.

He added that restaurants, food vendors and beverage companies were constantly looking for ways to promote their products, creating a steady stream of potential partnerships for content creators.

SDK Dele said his decision to pursue food content was not because he had lost interest in acting, but because he found a way to combine his love for food and content creation while taking advantage of the stronger commercial demand.

“I love food, but I love acting. I love acting. I love shooting content, but I love food too,” he said.

His experience illustrates how content creators can find new revenue opportunities by exploring different niches and identifying where audience interest and business demand intersect.