Sarkodie Urges Creatives to Leverage Social Media to Promote Their Work

byEbenezer MaduguOctober 22, 20260 Rapper Sarkodie has urged players in Ghana’s creative industry to leverage social media and produce engaging content to promote their work and expand their reach.

He said consistent and creative use of digital platforms could help musicians, content creators and other industry players attract attention and create opportunities for collaboration.

Sarkodie made the remarks at the 2026 Kumasi Rising Summit’s Music, Media and Tourism Dialogue at the Great Hall of the Kwame Nkrumah University of Science and Technology (KNUST).

The event forms part of activities leading up to the 2026 edition of his Rapperholic concert, which will climax on Saturday.

Speaking on the theme, “Positioning the Creative Economy: Shaping Kumasi’s Future,” the rapper said he had spent considerable time on social media observing creative content promoting his show.

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He cited a female content creator who used a humorous news-reading format to promote events, describing her approach as an example of how creativity could help generate publicity.

Sarkodie said such content could attract the attention of artists and create opportunities for content creators to contribute to major entertainment projects.

He encouraged creatives to remain active, consistent and innovative on social media, adding that artists, journalists and content creators could all play a role in promoting events such as Rapperholic.

The summit seeks to explore ways of positioning Kumasi’s creative economy to support the city’s development, with music, media and tourism forming key areas of discussion.

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