The Support System New Franchisees Need in Their First 90 Days

A franchise agreement grants an operator a brand name and a business model, but it does not run the store. In retail, quick-service food and logistics networks across Lagos, Nairobi and Johannesburg, the first three months expose every weakness in local execution.For an owner-operator who has deployed tens of millions of naira or equivalent local capital into fit-outs and franchise fees, the initial trading window determines survival.