Sarkodie: Billionaires Invest in Nigerian Artists

Rapper Sarkodie has stated that Nigerian artists receive substantial financial support from billionaires and business executives in the country, unlike their Ghanaian counterparts.

In a recent episode of the When We Sit podcast, the Azonto crooner said Ghanaian artists often make music on their own, without any financial assistance from fellow Ghanaians.

He said Nigerian businessmen love to support and invest in talent, giving Nigerian artists a financial advantage in Africa.

“What Ghanaian artists do is organic. I give a business plan; even with that, it is hard to get some people to come in. But in Nigeria, I think they take a lot of risks; most rich people take a lot of risks to put their people on. If I break down what it takes to do the O2 Arena, you will freak out, but then we still have to do it,” he said.

He recalled meeting Nigerian billionaire Tony Elumelu and being shocked by the amount he told him he was investing in a Nigerian artist, whom he believes is the future of Afrobeats.

Sarkodie urged Ghanaian business executives and rich folks to emulate Nigerian business leaders by financially supporting their artists.

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