Everything you need to know about Black Friday 2026, according to our deals expert

The biggest shopping event of the year will be here before you know it. Other sales like Labor Day and Amazon’s October Prime Day event have come and gone, meaning that Black Friday discounts are next up on the docket. Given that Black Friday starts earlier each year and only continues to expand its scope as time goes on, knowing when to shop online can be just as intimidating as dealing with the in-person chaos of shopping at a store right at midnight.