Apple promises to ‘Pro and Tell’ on October 28, and we could finally get the touchscreen MacBook Pro we’ve been waiting for

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Apple tells us it will 'Pro and Tell' on October 28

The touchscreen MacBook Pro, an iMac with M6, and an iPad mini with an OLED screen are likely incoming

It comes in the middle of an incredibly busy product cycle for Apple

Apple's on a roll! Just eight days after dropping the HomeView, HomePod mini 2, and Apple TV 4K, and four days before the iPhone Duo starts shipping, the Cupertino-based technology giant is teasing more.

In a post on X (formerly Twitter), Apple's SVP of Marketing, Greg Joswiak, writes, "Can't wait to pro and tell next week," alongside an Apple logo being drawn. The same graphic was also posted to @HelloApple on Instagram with the caption, "About next week…" The latter gives us the timing and leaves us marking our calendars for a reveal similar to Apple's recent home product launches. However, Joswiak's post teases something Pro that could be on the horizon.

Alongside the teasers, Apple has also sent media invites for an experience in LA on October 28, 2026. That's the same wording the company used to describe its 'Welcome Home' event, so I'd suspect there won't be a formal keynote, but there will be plenty of hands-on time.

The teaser depicts the Apple logo being drawn using an array of colors, mostly silver, white, and blue, with small, vibrant pops of red, orange, and yellow. To me, it looks as though a finger could be drawing the logo, given the overall shape, or perhaps a brush of some sort is being used to create it.

Either way, it points to the likely arrival of new Macs or iPads. Remember, like most of Apple's products, these devices feature an Apple logo on the back.

Can't wait to pro and tell next week. https://t.co/3wUkxwq35i

There's been no shortage of rumors, and it's likely that Apple will drop a significant update to the MacBook Pro family next week, finally delivering a touchscreen laptop.

That's something the company has been pretty firm about ruling out, but it seems to have turned a corner if recent reports are to be believed. Both the new 14-inch and 16-inch models are expected to pair the first touchscreen on a Mac with an OLED display, delivering the same vibrant, rich viewing experience as an OLED iPhone or iPad Pro, all within a redesigned, slimmer notebook.

Under the hood, these flagship MacBooks will likely get Apple's best chips, whether that's the M6 or the M5 Ultra, which premiered with the Mac mini and Mac Studio in August 2026.

Recent reports also hint that the M6 could be coming to the iMac, which is due for an upgrade after launching with the M4 in 2024. A new entry-level 14-inch MacBook Pro could also arrive with a design similar to the current generation, likely featuring the M6 chip instead of the M5 for better performance across the board, particularly for AI tasks.

Alongside the Mac, the iPad could also be in the mix, potentially hinted at by the vibrant colors and what appears to be a finer, brush-drawn Apple logo. Coming shortly after the iPhone Duo starts shipping, a major iPad mini upgrade is also rumored. It could carry a considerably higher price — a reminder that the current model starts at $699 / £699 / AU$949 — and add a ProMotion OLED display, a redesigned body, and a more capable chip under the hood.

I've been wishing for a redesigned iPad mini with Magic Keyboard support and a better screen for a while, so this would be music to my ears, and likely to many others' too. The iPad lineup is still in pretty good shape, with the Air and Pro models already receiving updates with better processors earlier this year. Besides the iPad mini, the only other model likely due for an upgrade is the entry-level iPad, but it's unclear whether it will be updated next week.

Either way, we only have a few more days to wait to see what Apple has been working on. After all, the company has promised to 'Pro and Tell.' Let me know what you're most excited about in the comments below.