Celebrity Traitors Star James Blunt Reprimanded For Breaking Key BBC Rule

As reported by Metro, James had shared a picture of himself on the set of the Bafta-winning reality show sporting one of his signature tweed suits on social media.

“The name’s Blunt. James Blunt,” the Goodbye My Lover singer wrote, alongside a link to the brand responsible for the suit’s social pages.

James Blunt in the Celebrity Traitors castleBBC/Studio Lambert/Euan CherryHowever, the post – which also featured The Celebrity Traitors’ logo – was quickly pulled, after bosses noticed that it went against the corporation’s regulations around commercial endorsements.

A BBC rep told Metro: “The BBC has clear guidelines in place around commercial activity which we take very seriously and players have been reminded of this.”

“The social media posts referred to have been taken down,” they added.

The cast of The Celebrity Traitors 2026BBC/Studio Lambert/Cody Burridge/BBC CreativeHuffPost UK has also contacted James Blunt’s team for comment.

James is one of 21 famous faces who signed up for the second season of The Celebrity Traitors.

So far, he’s been seen leaning into the leadership skills he acquired during his time in the military as part of the show’s “missions” – but his abilities at deciphering “Traitors” are definitely less well-honed.

Indeed, Friday’s episode saw him leading the charge for Julie Hesmondhalgh’s banishment, and when she revealed herself as a “Faithful”, suspicions swirled around the Grammy nominee.

Of the 21 contestants who entered the castle at the beginning of the current season of The Celebrity Traitors, there are 16 left. They are:

Traitor Richard E Grant was the first to be banished, followed by Faithfuls Myha’la and Julie Hesmondhalgh.

An additional two contestants – Amol Rajan and Bella Ramsey – have also been murdered by the Traitors.

The Celebrity Traitors continues on Thursday and Friday night at 8pm on BBC One.