Estate agents are useless, so I took matters into my own hands and bagged my dream house. But cutting out the middleman came with a few surprises – here’s what I learnt
By SOPHIE HINES, LIFESTYLE & DIGITAL EDITOR
There’s a piece of A4 paper sitting on my mantelpiece that I refuse to throw away. It’s a short, polite letter in uninspired Times New Roman, asking the owners of a house if they’d consider selling to a young family of four living across the road. It’s sacred to me because, two years ago, I posted it through the front door of the house I’m currently sitting in.
I’ve never been an adventurous mover. I spent my first 18 years in the same house in Wales, moved to London after university and then clung to the same borough for a decade while everyone else migrated to Australia, moved to Kent or, at the very least, ventured on to a different tube line.
In 2019 I bought a flat on a quiet, leafy south London street and instantly developed the territorial obsession of a cat. I was never leaving this specific road. Try explaining that very specific need to an estate agent: ‘I don’t want a three-bed in south London. I want a three-bed on this 200-metre stretch of tarmac.’
Realising estate agents were useless for my hyper-local requirements – and after discovering my local big-name agency was staffed by absolute scoundrels – I took matters into my own hands. I printed a batch of my needy little notes and posted them through the letterbox of every house that looked even vaguely within my financial reach, scurrying off afterwards like a guilty junk mailer.
Against all reasonable odds, it worked. I got multiple replies – including two from people considering moving who wanted their homes to be equally cherished by the new owners. They both told me they hated estate agents (and probably didn’t want to give 1.5 per cent of the sale price to them, either). After a year of back-and-forth with one couple over the road, I finally landed my dream home. But going off-grid in property buying comes with its own discoveries. Here’s what I learned.
The fundamental flaw in dropping a note that says, ‘I love your house, please can I buy it?’ is that you lose your leverage. No playing it cool here! You can’t hit them with the indifferent ‘take it or leave it’ swagger you pretend to have with estate agents. They know you don’t want them putting a ‘For Sale’ sign on the lawn to invite a bidding war. So when they name a price, you basically just hand over your life savings with a meek ‘thank you’. Sure, our sellers got a fair valuation, and I cross-referenced it with local sales – though those other houses didn’t matter because they were on inferior, impostor roads.
It has always struck me as utterly unhinged that we make the single largest purchase of our lives after spending a grand total of 22 minutes inside a property while a guy in an excessively tight suit checks his watch. Cutting out the middleman meant we could just pop over on a more casual basis. We toured the place multiple times, inspected the boiler without someone breathing down our necks, and got to figure out where our sofa would go.
Estate agents exist for one main reason: to act as a human shield for unpleasant interactions. Without one, every negotiation lands straight in your inbox. When our survey inevitably revealed that some work was needed, there was no slick agent to hide behind. It was just me and my husband drafting painfully polite emails, trying to ask for a discount without sounding like monsters, hitting send and then refusing to leave the house for fear of bumping into the sellers.
One side effect of my letter campaign was that it accidentally doubled as a local speed-friending service. A few people who didn’t end up selling to us still got in touch to scope things out, and after a cuppa or two we became firm friends. What started as a desperate house-hunting tactic ended up transforming my favourite street into an even more tight-knit, cheerful little community.
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