Brandon Barbello

Brandon Barbello is co-founder and COO of Archetype AI, with over 10 years of product leadership across Fortune 500 and startups. Read Brandon Barbello’s full executive profile here.

latestarchive11 views52 minutes agoThe Next Wave Of AI Agents Won't Live On Your ScreenBringing AI agents into the physical world requires more than powerful models.

931 viewsAug 14, 2026The Biggest Physical AI Opportunity Isn't A RobotIt isn't just about building new embodiments via robots; it's about giving a brain to everything the world has already built.

218 viewsJun 2, 2026The Missing World Model: What Machines Know That Cameras Can't SeeSimulation world models are making rapid progress, but physical runtime world models remain an open frontier.

341 viewsJan 27, 2026The Next AI Revolution Is Already Underway—In The Physical WorldBringing physical AI into your business may seem daunting, but the core ingredients are already in place.