Beer on new high: Sales see over 40% increase in first six months of financial year

The sale of Indian Made Liquor grew by only 1.14%, attributed to mass-consumed liquor with high alcohol content growing costlierThe sale of beer in Karnataka, the prices of which dropped after rate rationalisation and the introduction of the “Alcohol in Beverage” (AIB) regime, has seen a 41.32% rise in the first six months of this financial year compared to the corresponding period of 2025.