Kylie Jenner sparks reading trend by sharing her latest book obsession

Add ARY News on GoogleFollow on Google DiscoverKylie Jenner shares her latest book obsession with fansAAResizeKylie Jenner is taking the world by social media storm after opening up about her new book addiction She’s mainly known for setting the standards in the worlds of beauty, fashion and lifestyle but KJ is also no stranger to sharing glimpses of her glamorous life with millions of adoring fans.

Well now, the reality TV star turned cosmetic giant revealed she’d been enjoying the pages of a very specific book lately and it just so happens, the 29-year-old business mogul handed her blog readers a peak at the one thing she just can’t put down during an on-camera Q&A.

And, it’s safe to say the revealing book teaser was a surefire way to get the Twitterati talking.

The surprise book recommendation was felt nationwide in the online book community and in fansubs, where book fans scrambled to buy and post their own reviews of the book on social media sites.

Industry critics say celebrity book recommendations that reach this level often push books to the bestseller lists overnight, creating a phenomenon of sorts for books called the ‘influence effect.’

For Jenner, sharing her favorite books was an uncharacteristically relatable moment that struck a chord with followers who are interested in the authentic, unfiltered versions of her life that aren’t often seen behind the scenes of her social media persona.

By tying her day-to-day reading habits into her public brand, she’s effortlessly tying pop culture lifestyle trends to the larger trend of print reading resurgence of Gen Z.

As internet influencers continue to broaden the scope of their personal brands, Jenner’s literature shoutout is a testament to the shifting power curve between celebrity promotion and social media trends.

From publishers to writers, a dozen unusual shirt-sleeve mentions from A-listers have immediately translated into significant sales for disparate titles, which have now shown that genuine fan preferences can have a heftier shelf impact than advertising – whether or not Jenner’s new book recommendation will blossom into a recurring book-club series, she’s ensured her latest interest will become the internet’s favorite turn.

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