Sugar rush: How India’s craft chocolates and luxury mithais are shaking up the confectionery world

Sugar rush: How India’s craft chocolates and luxury mithais are shaking up the confectionery world

India’s confectionary market is in the midst of a creative revolution. While craft chocolate makers like Manam and luxury mithai ateliers like Khoya satisfy the affluent sweet tooth, trailblazers like Bombay Sweet Shop are blurring the lines between both worldsMore than two decades ago, Cadbury positioned itself as an alternative to Indian sweets during festivals.

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Reported by Firstpost.

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