Nestlé Nigeria Plc, through its leading coffee brand, NESCAFÉ, has empowered four young Nigerian entrepreneurs with business grants, professional toolkits, and specialised masterclasses to scale their ventures in its nationwide Next Level Promo.
The nationwide campaign, which ran from April to June 2026, saw over 240,000 consumers participate by purchasing promotional sachets of NESCAFÉ Original 3-in-1 to uncover unique entry codes.
Speaking on the impact of the initiative, the Managing Director and CEO of Nestlé Nigeria Plc, Wassim Elhusseni, said, “At Nestlé, our purpose is to enhance the quality of life for everyone, today and for generations to come. While we deliver on this purpose through the nutritious, high-quality products we provide, we also strive to create meaningful value for our consumers and the communities we serve.”
Echoing this sentiment, Category Lead for Coffee at Nestlé Nigeria, Jean-Pierre Duplan, added, “At NESCAFÉ, we understand that behind every cup is someone pursuing a goal, building a business, or working towards a better future.
“The NESCAFÉ Next Level Promo was designed to reward the loyalty of our consumers while providing meaningful support that empowers them to take the next step in their entrepreneurial journey. It reflects our belief that when ambition is supported with the right opportunities, great things can happen.”
Expressing her excitement, Jennifer Sunday, a grand winner from Kaduna State, shared her experience: “When I bought a sachet of NESCAFÉ, I never imagined it would change my life. Today, I have received a business grant, a professional make-up kit, and the opportunity to learn from industry experts through a masterclass. This experience has given me hope and renewed my confidence to keep building my business. I sincerely thank NESCAFÉ for this incredible opportunity.”
In total, the promo rewarded over 41,000 consumers across the country with airtime and cash prizes, culminating in the selection of four grand prize winners from different regions: Yusuf Najimdeen from Plateau State, Jennifer Sunday from Kaduna State, Nwojiji Emeka from Ebonyi State, and Ani Olalanya from Lagos State.
These young business owners received specialised equipment tailored to their respective fields, spanning software development, make-up artistry, photography, and fashion design, alongside business grants and access to mentorship masterclasses designed to strengthen their operational skills.
As part of the grand finale experience, the winners were hosted on a facility tour of Nestlé Nigeria’s Agbara Factory, gaining firsthand insight into the manufacturing standards behind the brand. The initiative represents a key milestone in NESCAFÉ’s ongoing youth development strategy, complementing its established My Own Business platform, which continues to equip young Nigerians with the training and resources to build sustainable enterprises.
