“We hire locally, produce locally, distribute locally and, where possible, source locally, helping to build a stronger, more integrated economy in South Africa.”
The investment could support expanded production capacity, strengthen distribution networks and explore innovations across the Coca-Cola system’s value chain. This approach suggests a focus on building resilience within the supply chain whilst maintaining local economic integration.
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Strengthening local procurement networks
In South Africa, Coca-Cola’s local procurement strategy supports industries such as sugar production, packaging, transportation and marketing. This localised approach to sourcing could help to build a more integrated supply chain ecosystem within the region.
Sunil Gupta, CEO of CCBA, says: “South Africa remains one of our most strategic markets in Africa, the beginning of a legacy that dates back to Coca-Cola’s first entry on the continent in 1928.
