The Director of Finance and Administration at the New Patriotic Party (NPP) Headquarters, William Yamoah, has called on the rank and file of the party to intensify grassroots engagement and decentralise its campaign strategy to secure future electoral victories.
He stressed that the party must “tell its story at the constituency level” and avoid over-centralised campaign approaches that focus solely on national messaging.
Mr Yamoah who made the call in an interview emphasised that the party’s strength lay in its local structures, noting that polling stations, electoral areas and community networks were the heartbeat of NPP’s political success.
“The people need to see how policies impact their daily lives. National endorsements and slogans alone cannot win elections. By focusing on communities and empowering local leaders, the NPP can strengthen its base and ensure sustained political momentum,” he said.
Achievements
Mr Yamoah, who was Secretary to the NPP 2026 Presidential Elections Committee, stated that the NPP had a long record of delivering policies that empowered ordinary Ghanaians, pointing to achievements under Presidents John Agyekum Kufuor and Nana Addo Dankwa Akufo-Addo.
Under Kufuor, he noted, the introduction of the National Health Insurance Scheme removed financial barriers to healthcare, while the Capitation Grant and School Feeding Programme boosted enrolment rates, particularly among girls and children in rural areas.
He further mentioned that Kufuor’s investor-friendly policies also laid the groundwork for Ghana’s 2007 Jubilee oil discovery, demonstrating that wealth was most reliably created when private enterprise was empowered.
Turning to the Akufo-Addo era, Mr Yamoah said initiatives like Free Senior High School (Free SHS) and expanded technical and STEM education had transformed education access, giving millions of young Ghanaians opportunities to train not only as workers but as owners and innovators.
He also highlighted the One District One Factory (1D1F) programme, Planting for Food and Jobs (PFJ) and the Ghana Card as initiatives that converted citizen participation into tangible economic outcomes.
He indicated that the story of the NPP was the story of empowerment; it was about giving citizens tools, opportunities and dignity.
“From healthcare to education, industry to agriculture, and digital transformation, our policies are designed to turn ordinary Ghanaians into active participants in national development,” he added.
