{"id":350155,"date":"2025-05-23T18:40:26","date_gmt":"2025-05-23T18:40:26","guid":{"rendered":"https:\/\/www.ghanamma.com\/2025\/05\/23\/evolution-applications-and-ghanas-experience\/"},"modified":"2025-05-23T18:40:26","modified_gmt":"2025-05-23T18:40:26","slug":"evolution-applications-and-ghanas-experience","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2025\/05\/23\/evolution-applications-and-ghanas-experience\/","title":{"rendered":"Evolution, Applications and Ghana&#8217;s Experience"},"content":{"rendered":"<p><\/p>\n<div>\n<p><strong>Introduction<\/strong><\/p>\n<p>When a loan officer at Ecobank Ghana or Fidelity Bank asks a colleague, \u201cWhat\u2019s the score?\u201d they\u2019re rarely discussing the Black Stars\u2019 latest football match.<\/p>\n<p>Instead, they\u2019re likely referring to a loan applicant\u2019s credit score\u2014a crucial metric in the evolving African financial landscape.<\/p>\n<p>Credit scoring, a statistical method that predicts the probability of loan default or delinquency, arrived relatively late to Africa compared to Western markets but has rapidly transformed lending practices across the continent.<\/p>\n<p>For Ghana specifically, with its growing middle class and vibrant entrepreneurial ecosystem centered in Accra and Kumasi, credit scoring represents both an opportunity and a challenge.<\/p>\n<p>The country\u2019s journey from predominantly cash-based transactions to digital financial services has created new possibilities for data-driven lending decisions, while highlighting unique obstacles in implementation.<\/p>\n<p><strong>What is Credit Scoring in the African Context?<\/strong><\/p>\n<p>Credit scoring in Africa has evolved distinctively from Western models, adapting to the continent\u2019s unique financial ecosystem. While the fundamental purpose remains evaluating credit risk, African credit scoring addresses specific regional challenges, particularly the lack of traditional credit histories for most of the population.<\/p>\n<p>In Ghana, where the Ghana Credit Reference Bureau Association estimates less than 25% of adults have formal credit histories as of 2023, innovative approaches have emerged. Modern African credit scoring models incorporate alternative data sources particularly relevant to Ghana\u2019s context:<\/p>\n<ul>\n<li>Mobile money transaction patterns (via MTN Mobile Money, Vodafone Cash, etc.)<\/li>\n<li>Telecom data (call patterns, airtime purchases, data usage)<\/li>\n<li>Digital payment history through platforms like expressPay and Hubtel<\/li>\n<li>Agricultural inputs and harvest data for rural borrowers<\/li>\n<li>SSNIT (Social Security) contribution consistency<\/li>\n<li>Merchant sales data from platforms like Paystack and Flutterwave<\/li>\n<li>Psychometric assessments measuring business acumen and integrity<\/li>\n<\/ul>\n<p>Ghanaian fintech Bloom Impact, for instance, has developed scoring algorithms that analyze mobile money transactions alongside business registration data to evaluate micro-entrepreneurs in Kumasi\u2019s central market. Their 2023 data showed 31% higher accuracy in predicting repayment compared to traditional methods.<\/p>\n<p>A typical Ghanaian credit scoring system might evaluate:<\/p>\n<ol>\n<li>Limited traditional credit bureau data (where available)<\/li>\n<li>Mobile money and digital payment history<\/li>\n<li>Telecom behavior patterns<\/li>\n<li>Business formalization status (registration with Registrar-General\u2019s Department)<\/li>\n<li>Social verification through community references<\/li>\n<li>For agricultural loans, seasonal patterns and crop diversification<\/li>\n<\/ol>\n<p>The Bank of Ghana\u2019s 2022 regulatory framework for digital lending has standardized some of these approaches while ensuring consumer protection in this rapidly evolving space.<\/p>\n<p><strong>Where is Credit Scoring Used in Africa with Focus on Ghana?<\/strong><\/p>\n<p><strong>Consumer Lending<\/strong><\/p>\n<p>The consumer lending landscape in Ghana and broader Africa has been transformed by credit scoring innovations that address the continent\u2019s unique characteristics. Unlike Western markets dominated by FICO and VantageScore, Africa has developed more localized solutions.<\/p>\n<p>XDS Data Ghana and Dun &amp; Bradstreet Credit Bureau Limited, the two major credit reference bureaus licensed by the Bank of Ghana, have developed scoring systems tailored to Ghanaian consumers. According to their 2023 data, these bureaus can now score approximately 4.5 million Ghanaians, representing about 25% of the adult population\u2014a significant improvement from just 5% coverage in 2015.<\/p>\n<p>Mobile-based lenders have been at the forefront of consumer credit innovation. Letshego Ghana\u2019s \u201cQwikloan\u201d product, offered in partnership with MTN Mobile Money, uses algorithmic scoring to provide instant loans up to GHS 2,000 to qualified customers. Their proprietary scoring evaluates mobile money transaction patterns and repayment history to make instant credit decisions, serving over 1.2 million Ghanaians as of 2023.<\/p>\n<p><strong>Home Financing<\/strong><\/p>\n<p>Unlike Western mortgage markets with their long-established underwriting systems, Ghana\u2019s home financing sector is still developing. Ghana Home Loans (now part of First National Bank) has pioneered credit scoring for housing finance, creating systems that accommodate Ghana\u2019s unique property ownership challenges.<\/p>\n<p>Their \u201cStep-Up Home Loan\u201d program uses a scoring system that considers not only traditional employment income but also remittance consistency for diaspora Ghanaians and incremental building patterns common in Ghanaian homeownership journeys. This approach has helped Ghana Home Loans increase approval rates for middle-income Ghanaians by 28% since 2021.<\/p>\n<p>The Ghana Real Estate Developers Association (GREDA) has partnered with Ecobank to develop standardized credit assessment tools for potential homebuyers at developments like Appolonia City and Lakeside Estate. These tools incorporate both formal employment verification and informal income assessment, reflecting Ghana\u2019s economic reality.<\/p>\n<p><strong>MSME Lending<\/strong><\/p>\n<p>Micro, Small, and Medium Enterprises (MSMEs) are the backbone of Ghana\u2019s economy, comprising over 85% of businesses. Credit scoring has revolutionized how these businesses access capital:<\/p>\n<ul>\n<li><strong>Mobile-First Lenders<\/strong>: Fintechs like Nokwary Technologies based in Accra use natural language processing to analyze Ghanaian small business transactions via WhatsApp and USSD. Their AI-powered credit scoring evaluates business viability for market women and small shop owners in places like Makola Market, offering loans from GHS 1,000-10,000 with approval in under 30 minutes.<\/li>\n<li><strong>Banking Integration<\/strong>: Traditional Ghanaian banks including GCB Bank and NIB have integrated scoring models into their SME lending. GCB\u2019s \u201cSME Quick Loan\u201d uses a scoring system that evaluates transactions through their Temenos core banking system alongside business registration data from the Registrar-General\u2019s Department.<\/li>\n<li><strong>Sector-Specific Approaches<\/strong>: Agricultural lending has seen specialized scoring innovations. Farmerline, headquartered in Kumasi, has developed \u201cMergdata,\u201d a platform that scores farmers for creditworthiness based on land size verification through GPS mapping, crop yields, and adherence to farming practices. Over 70,000 cocoa and maize farmers in the Western and Ashanti Regions have received input financing through these models.<\/li>\n<li><strong>Value Chain Financing<\/strong>: Trade finance platform Jetstream Africa uses credit scoring to evaluate Ghanaian exporters of products like shea butter and processed cocoa, analyzing customs data, buyer contracts, and historic shipment performance to extend working capital loans averaging GHS 120,000.<\/li>\n<\/ul>\n<p><strong>New Frontiers: Pay-Later Services and Embedded Finance<\/strong><\/p>\n<p>Ghana\u2019s credit scoring landscape has evolved to support emerging financial products with local relevance:<\/p>\n<ul>\n<li><strong>BNPL for Essential Services<\/strong>: Unlike Western BNPL focused on consumer goods, Ghana\u2019s M-KOPA uses credit scoring to finance essential productive assets. After success in Kenya, M-KOPA expanded to Ghana in 2022, using proprietary scoring to finance solar systems and smartphones in peri-urban areas around Accra and Tamale. Their model evaluates mobile money transaction consistency to determine eligibility and repayment schedules.<\/li>\n<li><strong>Healthcare Financing<\/strong>: Jamii Africa, which expanded to Ghana in 2023, uses credit scoring to evaluate eligibility for micro-health insurance and healthcare payment plans, allowing patients at partner clinics like Nyaho Medical Centre to access treatment on installment terms based on their digital financial history.<\/li>\n<li><strong>Education Credit<\/strong>: Student financing platform LEAP Africa uses a combination of academic performance, guardian financial stability, and career path potential to score students for tuition loans at institutions like University of Ghana and KNUST. Their proprietary \u201cfuture earnings potential\u201d algorithm has helped over 1,200 Ghanaian students access higher education since 2021.<\/li>\n<\/ul>\n<p><strong>Benefits of Credit Scoring in the Ghanaian and African Context<\/strong><\/p>\n<p>The benefits of credit scoring in Ghana and Africa extend beyond those identified in Western markets, addressing specific regional challenges and opportunities.<\/p>\n<p><strong>Increased Financial Inclusion<\/strong><\/p>\n<p>Perhaps the most significant impact of credit scoring in Ghana has been expanding access to formal financial services. According to the Bank of Ghana\u2019s 2023 Financial Inclusion Report, alternative credit scoring has helped increase the percentage of Ghanaians with access to formal credit from 8% in 2015 to 27% in 2023.<\/p>\n<p>Dashable, a Ghanaian fintech startup, exemplifies this trend. Their mobile app uses proprietary scoring of digital transaction histories to provide first-time loans as small as GHS 50 (approximately $4 USD) to market traders in Takoradi and Tamale. Over 80% of their 65,000 customers had never received formal credit before accessing their services.<\/p>\n<p>This expanded access translates into real economic impact. A 2023 study by Innovations for Poverty Action in partnership with the University of Ghana found that microentrepreneurs in Greater Accra who gained access to credit through mobile-based scoring systems increased their business income by an average of 32% over 18 months compared to unserved peers.<\/p>\n<p><strong>Reduced Costs and Operational Efficiency<\/strong><\/p>\n<p>Traditional lending in Ghana often required extensive paper documentation, in-person visits, and manual verification\u2014processes that made small loans economically unfeasible for most institutions. Credit scoring has dramatically changed this equation.<\/p>\n<p>According to a 2022 study by Financial Sector Deepening Africa, digital lending platforms in Ghana reduced loan origination costs by up to 85% compared to traditional banking processes, allowing profitable lending at much smaller amounts. Cal Bank\u2019s digital lending arm reported that their average cost to originate a small business loan dropped from GHS 1,200 in 2018 to GHS 230 in 2023 after implementing automated scoring systems.<\/p>\n<p>These efficiency gains benefit borrowers through faster decisions. Fidelity Bank Ghana\u2019s \u201cFast Loan\u201d product, which uses mobile scoring algorithms, provides decisions in under 5 minutes compared to the industry standard of 3-5 days for traditional loans.<\/p>\n<p><strong>Culturally Appropriate Risk Assessment<\/strong><\/p>\n<p>Perhaps uniquely in Africa, credit scoring has evolved to incorporate culturally relevant factors that traditional Western models would overlook.<\/p>\n<p>For rural and agricultural lending in Ghana\u2019s Northern Region, ADVANCE Ghana (Agricultural Development and Value Chain Enhancement) has developed scoring models that evaluate seasonal income patterns of smallholder farmers, community standing, and even drought resilience practices\u2014factors particularly relevant to agricultural risk in Ghana\u2019s climate.<\/p>\n<p>Similarly, Ghana\u2019s predominant informal economy has led to innovations in risk assessment. Peoples Pension Trust uses a scoring system that evaluates informal sector workers\u2019 consistency in making small voluntary pension contributions as a proxy for reliability, providing small-business loans to market porters (kayayei) and food vendors who demonstrate consistent saving behavior despite irregular incomes.<\/p>\n<p><strong>Data-Driven Financial Education<\/strong><\/p>\n<p>An emerging benefit in Ghana has been the use of credit scores as financial education tools. MTN Ghana\u2019s \u201cYellowCredit\u201d program provides users with their credit score and specific actions to improve it, creating a positive feedback loop that has improved financial behaviors.<\/p>\n<p>According to MicroSave Consulting\u2019s 2023 research in Kumasi, users who received regular updates on their credit scores were 64% more likely to make timely bill payments and 41% more likely to maintain consistent savings compared to those without score visibility.<\/p>\n<p><strong>Challenges and Concerns in the Ghanaian Context<\/strong><\/p>\n<p>Credit scoring in Ghana and broader Africa faces unique challenges beyond those encountered in more developed markets.<\/p>\n<p><strong>Infrastructure and Data Limitations<\/strong><\/p>\n<p>Despite significant mobile penetration, Ghana still struggles with fundamental data infrastructure challenges. Intermittent electricity in regions like Upper West and parts of Volta Region affects the consistency of digital transaction records. A 2023 study by the Ghana Statistical Service found that 37% of Ghanaians experience data connectivity issues at least weekly, potentially creating gaps in the digital footprints used for credit scoring.<\/p>\n<p>The challenge extends to formal identification systems. Although Ghana Card registration has reached over 85% of adults, the incorporation of this data into financial systems remains incomplete. ZeePay Ghana reports that identity verification failures still account for approximately 18% of credit application rejections, even when applicants have sufficient financial profiles.<\/p>\n<p><strong>Cultural and Economic Realities<\/strong><\/p>\n<p>Traditional communal financial practices sometimes conflict with individualized credit scoring approaches. In many Ghanaian communities, particularly in regions like Brong Ahafo and Northern Ghana, \u201csusu\u201d collective saving groups and family resource pooling remain common financial strategies.<\/p>\n<p>Sinapi Aba Savings and Loans has addressed this reality by developing \u201ccommunity-adjusted\u201d scoring models that incorporate group guarantees and social collateral in communities around Tamale and Wa. Their default rates on these community-scored loans are 42% lower than individually scored products in the same regions.<\/p>\n<p><strong>Regulatory Evolution and Consumer Protection<\/strong><\/p>\n<p>Ghana\u2019s regulatory framework for data usage and alternative credit scoring continues to evolve. The Data Protection Commission\u2019s 2022 guidelines specifically addressed financial data usage but left significant gray areas regarding telecom data and social media information in credit decisions.<\/p>\n<p>A concerning case emerged in 2023 when a lending platform operating in Tema and Ashaiman was found to be accessing borrowers\u2019 phone contacts and threatening to message family members about late payments\u2014a practice now explicitly prohibited by Bank of Ghana regulations.<\/p>\n<p>In response, the Bank of Ghana established new Guidelines for Digital Lending in January 2023, requiring explicit consumer consent for data usage and prohibiting exploitative collection practices. Ghana\u2019s Consumer Protection Agency has also established a specialized fintech complaints unit that handled over 3,200 cases in 2023, 47% related to digital lending.<\/p>\n<p><strong>Economic Volatility Challenges<\/strong><\/p>\n<p>Ghana\u2019s recent macroeconomic challenges, including currency depreciation exceeding 30% in 2022 and inflation reaching 54.1% in December 2022, have tested the resilience of credit scoring models. Many models trained during more stable periods performed poorly during this economic stress.<\/p>\n<p>ABSA Bank Ghana noted in their 2023 financial report that their small business scoring models required significant recalibration after default rates spiked from 4.7% to 12.3% during the height of Ghana\u2019s 2022 economic turbulence. The bank has since incorporated macroeconomic stability indicators into their scoring algorithms to better anticipate economic shocks.<\/p>\n<p><strong>Digital and Financial Literacy Gaps<\/strong><\/p>\n<p>While smartphone penetration in Ghana reached 44% in 2023, meaningful usage of financial applications remains concentrated in urban areas and among younger populations. For many Ghanaians, particularly in rural areas like parts of Central and Western North regions, the concepts behind digital credit remain unfamiliar.<\/p>\n<p>Opportunity International Savings and Loans has attempted to address this through their \u201cDigital Financial Literacy\u201d program, which has trained over 75,000 Ghanaians in communities like Twifo Praso and Assin Fosu. Their research shows that clients who complete this training are 52% more likely to understand digital credit terms and 37% less likely to experience delinquency.<\/p>\n<p><strong>Implications for Ghana\u2019s Financial Sector<\/strong><\/p>\n<p>The evolution of credit scoring is fundamentally restructuring Ghana\u2019s financial landscape, creating both opportunities and challenges for established institutions.<\/p>\n<p><strong>Changing Market Dynamics<\/strong><\/p>\n<p>Traditional Ghanaian banks with extensive branch networks, like GCB Bank with its 180+ branches, are facing unprecedented competition from digital lenders. Mobile-only operators like Jumo (partnered with MTN) approved over 85,000 loans in Ghana during 2023 without a single physical branch, according to the Bank of Ghana\u2019s 2023 Payment Systems report.<\/p>\n<p>This digital shift is evident even within traditional institutions. Standard Chartered Ghana reported in their 2023 annual report that 73% of their personal loans were initiated through digital channels using automated scoring, compared to just 17% in 2018. The bank subsequently reduced its physical footprint by closing 7 branches in secondary cities like Tarkwa and Techiman while expanding digital offerings.<\/p>\n<p>Agricultural Development Bank (ADB), historically reliant on relationship managers\u2019 personal knowledge of farming communities, has developed a hybrid approach. Their \u201cADB Smart Credit\u201d system combines automated scoring of mobile money transactions with traditional agricultural extension officer reports, helping them maintain relevance in rural areas while improving efficiency.<\/p>\n<p><strong>Strategic Bank-Fintech Partnerships<\/strong><\/p>\n<p>Ghana\u2019s financial sector has increasingly embraced collaborative models between traditional banks and fintech innovators. Rather than compete directly, many institutions have formed strategic partnerships that leverage respective strengths.<\/p>\n<p>Stanbic Bank Ghana\u2019s partnership with fintech Bayport is exemplary. Stanbic provides the balance sheet and regulatory compliance, while Bayport contributes scoring technology that evaluates public sector employees\u2019 payment patterns and Ghana government payroll data to offer pre-approved loans through the USSD code *718#.<\/p>\n<p>Consolidated Bank Ghana (CBG), formed after the 2018 banking sector cleanup, partnered with scoring platform Lendable to recover non-performing loans by rescoring legacy borrowers and offering restructuring terms calibrated to each borrower\u2019s current financial situation. This partnership recovered approximately GHS 287 million in previously written-off debt during 2022-2023.<\/p>\n<p><strong>Emergence of Credit Markets and Secondary Lending<\/strong><\/p>\n<p>The standardization of credit scoring is enabling the emergence of early-stage credit markets in Ghana. The Ghana Fixed Income Market (GFIM) reported in 2023 that loan portfolios backed by standardized scoring models accounted for 15% of private debt placements, up from virtually none in 2020.<\/p>\n<p>Ghana Home Loans pioneered the country\u2019s first asset-backed security based on scored mortgage loans in 2022, with a GHS 260 million issuance that was significantly oversubscribed. The transparency provided by standardized scoring was cited by lead arranger Databank as a key factor in investor confidence.<\/p>\n<p>For government initiatives, scoring has enabled more effective deployment of targeted credit. The Ghana CARES program, through partnership with Ghana Association of Bankers, deployed GHS 600 million in COVID-19 recovery loans to MSMEs using standardized scoring through participating banks like Access Bank and Republic Bank, achieving a 92% repayment rate compared to historical rates of 65-70% for similar government-backed schemes.<\/p>\n<p><strong>The Future of Credit Scoring in Ghana and Africa<\/strong><\/p>\n<p>Looking ahead, several trends will likely shape Ghana\u2019s credit scoring landscape:<\/p>\n<p><strong>Ghana\u2019s Digital Identity Integration<\/strong><\/p>\n<p>The full integration of the Ghana Card into financial systems represents a transformative opportunity. The Ghana Interbank Payment and Settlement Systems (GhIPSS) is developing an API that will allow real-time verification of Ghana Card data for lending decisions. When completed in late 2025, this system will potentially reduce identity fraud in digital lending by up to 90%, according to GhIPSS projections.<\/p>\n<p>Bank of Ghana\u2019s Financial Inclusion Coordinator, Dr. Kwame Oppong, noted at the 2023 Ghana Economic Forum that \u201cthe integration of Ghana Card with credit scoring will potentially bring an additional 4.2 million Ghanaians into the formal credit ecosystem by 2026.\u201d<\/p>\n<p><strong>Pan-African Credit Information Sharing<\/strong><\/p>\n<p>Regional integration initiatives present significant opportunities for cross-border credit scoring. The Economic Community of West African States (ECOWAS) is developing a regional credit information sharing framework that would allow Ghanaian lenders to access credit histories from Nigeria, C\u00f4te d\u2019Ivoire, and other member states.<\/p>\n<p>This integration would particularly benefit Ghana\u2019s border communities like Aflao (Togo border) and Elubo (C\u00f4te d\u2019Ivoire border), where cross-border trading is common. Ecobank\u2019s pan-African presence positions it to benefit from this regional integration, with plans to launch unified scoring across its West African operations by 2026.<\/p>\n<p><strong>Climate-Resilient Credit Scoring<\/strong><\/p>\n<p>With Ghana facing increasing climate-related challenges, especially in northern agricultural regions, scoring models are beginning to incorporate climate resilience factors. The Ghana Agricultural Insurance Pool, in partnership with GAIP Insurance, is developing scoring models that evaluate farmers\u2019 adaptation practices and diversification strategies when extending credit.<\/p>\n<p>Similarly, coastal fishing communities in regions like Western and Central Region are seeing specialized scoring models that consider sustainable fishing practices and alternative livelihood development as risk factors, recognizing the climate vulnerabilities affecting these traditional livelihoods.<\/p>\n<p><strong>Digital Currency Integration<\/strong><\/p>\n<p>The Bank of Ghana\u2019s e-Cedi project, one of Africa\u2019s most advanced central bank digital currency initiatives, may significantly impact credit scoring. The transaction data generated through this digital currency could provide unprecedented visibility into spending patterns and financial behaviors, particularly for the informal sector that remains difficult to assess.<\/p>\n<p>Sandbox testing conducted throughout 2023 with selected financial institutions in Greater Accra showed that transaction patterns visible through the e-Cedi prototype allowed for 28% more accurate credit risk assessment compared to traditional methods when scored by participating institutions.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Ghana\u2019s journey with credit scoring reflects both universal principles of risk assessment and unique adaptations to local realities. From the bustling markets of Makola to the cocoa farms of Western Region and the emerging tech hubs of Accra, credit scoring is evolving to meet distinctly Ghanaian needs while incorporating global best practices.<\/p>\n<p><strong>Author: Louis Gyimah<br \/><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introduction When a loan officer at Ecobank Ghana or Fidelity Bank asks a colleague, \u201cWhat\u2019s the score?\u201d they\u2019re rarely discussing the Black Stars\u2019 latest football match. Instead, they\u2019re likely referring to a loan applicant\u2019s credit score\u2014a crucial metric in the evolving African financial landscape. Credit scoring, a statistical method that predicts the probability of loan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":350156,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":{"0":"post-350155","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolution, Applications and Ghana&#039;s Experience - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2025\/05\/23\/evolution-applications-and-ghanas-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evolution, Applications and Ghana&#039;s Experience - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Introduction When a loan officer at Ecobank Ghana or Fidelity Bank asks a colleague, \u201cWhat\u2019s the score?\u201d they\u2019re rarely discussing the Black Stars\u2019 latest football match. 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