\n
\n\t\t\t\t\tGhanaian rapper Lyrical Joe has dismissed the notion that music videos are no longer relevant in the modern music industry.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tHis remarks come after some music stakeholders, including artiste manager BullGod, suggested that visualisers have become more effective than professionally produced music videos in recent times.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tSpeaking on Daybreak Hitz with Doreen Avio and DJ Slim, Lyrical Joe argued that visualisers lack the impact needed to make strong business statements.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\t\u201cTrust me, they\u2019re not going to play your visualiser at the Grammys or MTV Music Awards. You need good music videos in your catalogue. That\u2019s the way. When a label or company is considering signing you, they look at your catalogue, and if it\u2019s just visualisers, it won\u2019t carry the same weight. They want to see the investment you\u2019ve made in your videos because it reflects how serious you are about your brand,\u201d he said.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tHe also acknowledged that while freestyle videos are popular with audiences, official music videos remain far more important for an artist\u2019s career.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\t\u201cPeople love freestyles, but no matter what, they will never outweigh your official catalogue as a musician. You can do freestyles repeatedly, but you can only shoot the main video once,\u201d he added.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tLyrical Joe\u2019s stance highlights his commitment to building a strong artistic brand by investing in high-quality music videos.\n\t\t\t\t<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Ghanaian rapper Lyrical Joe has dismissed the notion that music videos are no longer relevant in the modern music industry. His remarks come after some music stakeholders, including artiste manager BullGod, suggested that visualisers have become more effective than professionally produced music videos in recent times. Speaking on Daybreak Hitz with Doreen Avio and DJ […]<\/p>\n","protected":false},"author":1,"featured_media":347942,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-347941","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n
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