Media personality, MC Portfolio has stated that the \u2018Most Popular Song\u2019 category at the Telecel Ghana Music Awards (TGMA) should not be judged based only on digital streaming numbers. <\/p>\n Speaking during a discussion on JoyPrime TV, he said he is unhappy that Charterhouse relies on digital streaming platforms like YouTube and other streaming apps to decide how popular a song is. <\/p>\n He pointed out that this approach overlooks the real influence a song might have within communities, on the streets, and at social events. <\/p>\n \u201cEver since the advent of this whole digital platform, every conversation is around digital platforms without touching base with the statistics over there,\u201d he said. <\/p>\n He referenced DJ Azonto\u2019s hit song \u2018Fa No Fom,\u2019 which he believes was unfairly dismissed due to what was perceived as poor digital streaming performance. <\/p>\n \u201cThey have disqualified a song like Fa No Fom by DJ Azonto based on poor streaming, meanwhile popularity-wise you could see that the song touched base, that is what a white man called on-grounds effect,\u201d he explained. <\/p>\n According to him, true popularity must also be measured by how well a song resonates with people in everyday spaces like public gatherings, what he calls the \u201con-grounds effect.\u201d <\/p>\n \u201cThat is why I\u2019m saying that when you are saying someone has a big song or a popular song, the metrics should not be centred around digital platforms. Because now every conversation is centred around, we had this number of views on YouTube, this number of views. Having gotten that, what is the on-grounds effect of the song?\u201d he emphasised. <\/p>\n MC Portfolio\u2019s argument centres on the idea that while digital streams are important, they do not tell the full story of a song\u2019s reach. <\/p>\n Also, watch an exclusive interview with Ayisi on the latest edition of Talkertainment below:<\/b>\u00a0<\/p>\n![\"Media](\"https:\/\/cdn.ghanaweb.com\/imagelib\/pics\/929\/92909140.295.jpg\" "\\"Media")
Media personality, MC Portfolio<\/span><\/span><\/p>\n<\/div>\n