\n
\n\t\t\t\t\tGrammy Award-winning Nigerian artist Damini Ogulu, aka Burna Boy, has advised fellow musicians to reconsider their excitement over topping music charts in Nigeria, highlighting poor financial returns.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tIn an Instagram story shared on Tuesday, Burna Boy explained that one million streams in Nigeria generate only about $300 to $400, which he noted is far less than what artists earn for the same number of streams in the UK, US, or Europe. For comparison, artists in those regions reportedly earn between \u00a33,000 and \u00a33,000. \u00a34,000, $4,000, and \u20ac3,000 and \u20ac4,000, respectively.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tThe \u2018last last\u2019 crooner pointed out that having the number 1 song on a Nigerian streaming platform is not something to celebrate. He encouraged artists to set higher goals or diversify into other businesses to secure better financial rewards.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\t\u201cYour song being number 1 on any streaming platform in Nigeria is not something to celebrate. Aim higher or do other businesses on the side. I type with love,\u201d Burna Boy wrote.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\tIn an earlier post, Burna Boy warned artists not to be misled by online polls or the support of Nigerian social media users. He stressed that virtual engagement rarely translates into real-world success, such as sold-out concerts or international stadium crowds.\n\t\t\t\t<\/p>\n
\n\t\t\t\t\t\u201cDear artists, don\u2019t let Twitter polls and \u2018Naija social media fans\u2019 deceive you. They won\u2019t fill up any stadium for you in any part of the world,\u201d he cautioned.\n\t\t\t\t<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Grammy Award-winning Nigerian artist Damini Ogulu, aka Burna Boy, has advised fellow musicians to reconsider their excitement over topping music charts in Nigeria, highlighting poor financial returns. In an Instagram story shared on Tuesday, Burna Boy explained that one million streams in Nigeria generate only about $300 to $400, which he noted is far less […]<\/p>\n","protected":false},"author":1,"featured_media":323374,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"class_list":["post-323373","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nollywood"],"yoast_head":"\n
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