{"id":301250,"date":"2025-02-28T03:44:44","date_gmt":"2025-02-28T03:44:44","guid":{"rendered":"https:\/\/www.ghanamma.com\/2025\/02\/28\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\/"},"modified":"2025-02-28T03:44:44","modified_gmt":"2025-02-28T03:44:44","slug":"ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2025\/02\/28\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\/","title":{"rendered":"NDC should manage public expectations through strategic communication \u2013 Goosie Tandoh"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"article-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.ghanaweb.com\/imagelib\/pics\/391\/39124654.295.jpg\" alt=\"Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy\" title=\"Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy\" width=\"295\" height=\"166\" \/> <span class=\"image_caption\"><span>Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy<\/span><\/span><\/p>\n<\/div>\n<div style=\"-webkit-user-select: none; -webkit-touch-callout: none; -moz-user-select: none; -ms-user-select: none; user-select: none;\">\n<p id=\"article-123\">Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy, has called on the National Democratic Congress (NDC) to develop a communication strategy to manage public expectations while staying true to its fundamental promises.<\/p>\n<p>He noted that Ghanaians generally understood the country&#8217;s current challenges and were willing to endure them if they could see a workable plan to address the problems scientifically and rationally.<\/p>\n<p>\u201cGhanaians are willing to cope with the difficulty if we tell the obvious truth repeatedly, in terms and ways that speak to their lived experiences,\u201d he said.<\/p>\n<p>Tandoh was speaking at a conference on the Transition from Elections to Governance in Ghana, jointly organized by the African Centre for Governance and Economic Management and the Friedrich Ebert Stiftung on Wednesday, February 26, 2025.<\/p>\n<p>The programme, themed \u201cFrom Election to Governance in Ghana: Managing the Results,\u201d was attended by representatives from academia, civil society organizations (CSOs), and the NDC.<\/p>\n<p>Tandoh explained that the communication plan should not consist of occasional statements from the Flagstaff House or party headquarters but should be a well-thought-out strategic initiative that leverages all media resources\u2014both state and private\u2014to keep the public informed.<\/p>\n<p>The message should also foster meaningful engagement by discussing targets and performance and ensuring that citizens feel heard by leadership and are part of the process of resolving national challenges.<\/p>\n<p>\u201cGhanaians are willing to work with the government rather than against it if there are clear signs that the government shares their pain instead of operating within pampered elite bubbles,\u201d Tandoh noted.<\/p>\n<p>He criticized government appointees who use 4\u00d74 vehicles with dark screens and motorcades, creating dust while employees struggle to find secure transportation to and from work, stating that such actions would not serve the NDC well.<\/p>\n<p>He called for the remobilization of the party to take ownership of government programmes and drive them to the local and community levels\u2014\u201cin farmer cooperatives, in trade associations, in industry chambers, on the shop floor, and in boardrooms.\u201d<\/p>\n<p>\u201cMy point, if not already obvious, is that the first step in developing our mandate today as the NDC is urgent party reform. The NDC must once again play its intended role in national mobilization and not wither away as an electoral machine.\u201d<\/p>\n<p>On the issue of accountability, Tandoh urged the party to uphold its promises regarding improvements in governance, from the Flagstaff House down to the lower levels of the assembly system.<\/p>\n<p>\u201cWe must not send signals that NDC officials are or consider themselves to be above the law,\u201d he said.<\/p>\n<p>The Flagstaff House must also not be seen as a clearinghouse for insiders who misconduct themselves, nor should it intervene in publicly constituted investigations or prosecutorial decisions.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy, has called on the National Democratic Congress (NDC) to develop a communication strategy to manage public expectations while staying true to its fundamental promises. He noted that Ghanaians generally understood the country&#8217;s current challenges and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":301251,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-301250","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-politics"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NDC should manage public expectations through strategic communication \u2013 Goosie Tandoh - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2025\/02\/28\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NDC should manage public expectations through strategic communication \u2013 Goosie Tandoh - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy Goosie Obuadum Tandoh, the Presidential Adviser on the 24-Hour Economy, has called on the National Democratic Congress (NDC) to develop a communication strategy to manage public expectations while staying true to its fundamental promises. He noted that Ghanaians generally understood the country&#8217;s current challenges and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2025\/02\/28\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-28T03:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghanamma.com\/2025\/wp-content\/uploads\/2025\/02\/39124654.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/02\\\/28\\\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/02\\\/28\\\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\\\/\"},\"author\":{\"name\":\"Ghana News\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/#\\\/schema\\\/person\\\/19f97c9b96bb4eec1ec652714cfea7e6\"},\"headline\":\"NDC should manage public expectations through strategic communication \u2013 Goosie Tandoh\",\"datePublished\":\"2025-02-28T03:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/02\\\/28\\\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\\\/\"},\"wordCount\":466,\"image\":{\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/02\\\/28\\\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/39124654.jpg\",\"articleSection\":[\"Politics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/02\\\/28\\\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\\\/\",\"url\":\"https:\\\/\\\/www.ghanamma.com\\\/2025\\\/02\\\/28\\\/ndc-should-manage-public-expectations-through-strategic-communication-goosie-tandoh\\\/\",\"name\":\"NDC should manage public expectations through strategic communication \u2013 Goosie Tandoh - 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