“**A New Dawn: Armitron’s Transformation**”
Armitron, the iconic watch brand founded by Eugen Gluck in 1975, has taken the industry by storm with its latest rebranding endeavor. Spearheaded by Barbara (Bobbie) Weichselbaum, the CEO of E. Gluck Corp., Armitron stole the spotlight at Yankee Stadium by introducing a fresh logo, a forward-looking campaign, and an alluring tagline — ‘Love Every Second.’