Some members of the New Patriotic Party (NPP) have advised the party’s flagbearer hopeful, Kennedy Ohene Agyapong, to exercise restraint and decorum as he engages delegates in the Ashanti Region.
Speaking to the media ahead of the party’s presidential primary, a group of NPP communicators said the party must critically assess the factors that contributed to its defeat in the 2024 general elections and take deliberate steps to correct them.
According to the group, certain negative public statements made during the last election campaign, particularly by the former Assin South Member of Parliament, were exploited by their main political opponent, the National Democratic Congress (NDC), to the party’s disadvantage.
They argued that similar remarks attributed to Mr Agyapong continue to pose a reputational risk to the NPP, warning that such comments could undermine efforts to rebuild the party’s image ahead of future elections.
Addressing journalists in Kumasi on Thursday, December 25, the NPP Communication Officer for Offinso North, Agyemang Emmanuel, said party communicators often struggle to manage the fallout from some of the flagbearer hopeful’s statements.
“As frontline communication members of the party, we dedicate time and effort to promoting the NPP and the image of our aspirants on various platforms. However, we consistently face difficulties responding to comments, concerns, and criticisms arising from intemperate language, perceived tribal insinuations, and other remarks that have become associated with Hon. Kennedy Agyapong and some members of his campaign team,” he said.
He noted that these challenges complicate the work of party communicators and weaken the NPP’s public standing, urging all aspirants to conduct their campaigns in a manner that strengthens party unity and broadens its national appeal.