Metropolitan Insurance, one of Ghana’s most established and trusted brands in the insurance industry, has officially transitioned to emPLE Insurance Ghana as part of a continental strategic repositioning by the emPLE Group.
The rebrand marks a major step in the company’s growth journey and reinforces its commitment to delivering enhanced value to customers.
Speaking at the official unveiling of the new brand identity, the Country Head for emPLE Insurance Ghana, Dr. Rafique Daudi, said the company’s mission goes beyond providing insurance products to empowering people.
“For nearly two decades, Metropolitan Ghana has stood as a trusted companion in the life, pensions, and health protection space. We have walked with families through seasons of joy and moments of challenge. We have kept our promises in uncertain times, and through every change, our commitment to people has remained. At the heart of emPLE is a promise.
“We are here to empower people not in a vague sense, but in practical, everyday ways through solutions that matter and trust that endures,” he said.
Dr. Daudi urged clients to embrace the new direction. He indicated that the new brand colours, especially the green identity, symbolise fresh growth. He assured customers that the transformation does not erase the company’s heritage.
“Forget the blue and white that once defined us and remember us by this green vegetation. Indeed, on this side, the grass is greener, just bring your water to make it flourish. As Metropolitan Ghana evolves into emPLE Ghana, we are not losing our identity; we are expanding and entrenching it.” He added.
President of the Insurance Brokers Association of Ghana (IBAG), Shaibu Ali, speaking on the sidelines of the event, welcomed the rebrand, describing it as a move that will energise the insurance market.
“I’m excited about this development, the entry of this new brand onto the Ghanaian market, taking over Metropolitan Life. A new takeover brings new energy, new technology, and new innovation. We look forward to what they bring on board, and as brokers, we hope to leverage it to deepen insurance penetration in the country,” he told Citi News.
The Board Chairman of emPLE Ghana, Kwame-Gazo Agbenyadzie, on his part, highlighted that the rebrand signals a broader mission to elevate African excellence onto the global insurance stage.
He emphasised that empowering people forms the core of the company’s philosophy.
“This is a movement of empowerment, to inspire families, transform industries and place the African family on the global insurance map. Our new brand emPLE is an evolving African story. Our mission is to grow from a West African business into a truly global insurance powerhouse, one that exports African excellence and not just Africa’s raw materials. It means giving people the confidence to dream big.
“It means helping a mother believe that her investment in her child’s education is worth it. It means supporting a young professional to plan for healthcare and a dignified retirement. Above all, it means ensuring our people can access affordable insurance without hardship.” he said.
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