The landscape of sports media in Africa is expanding, with a dynamic force at its core: the Ghanaian journalist Ayishatu Zakaria Ali. Widely acknowledged as a crucial source for sports news across the continent, Ali has dedicated her career to bringing compelling stories to the forefront. Since starting in 2016, her work has focused on illuminating various activities and developments within the world of sport, establishing her as a key voice in the industry’s growth and visibility.
Ali’s career serves as a testament to the evolving media landscape in Ghana, particularly concerning the inclusion of women. She has observed a positive shift, noting that more females are joining the industry. Beyond national reporting, she has significantly contributed through her work with the Confederation of African Football.
Through dedicated storytelling, Ali has specifically championed women’s football both in Ghana and across the broader African continent, striving to ensure these athletes receive the attention and recognition they rightfully deserve.
In a recent discussion with gsport, Ali detailed the path she took to enter the sports journalism sector. She also outlined her professional aspirations, sharing what she hopes to achieve through her ongoing work. Crucially, Ali also discussed the positive influence and impact of gsport in fostering growth and recognition within African sports, underscoring the collective effort to promote diverse athletic narratives.
Thank you for chatting to gsport today Ayishatu, tell us how did you career in media begin?
My career began in 2016 as a news reporter for e.TV Ghana, upon completion of my media studies program.
During my internship, a colleague from the sister station, Happy 98.9 FM, recommended I switch to the sports department to wrap up my internship. And like they say, the rest is history.
What is about being is sports media that makes you excited about doing your job?
I am excited about my job because it allows me to share compelling sports narratives as well as connect with athletes, teams and fans. My passion for storytelling, particularly on underprivileged or marginalised groups, drives my enthusiasm.
What does the sports media landscape look like for women and girls in Ghana? Is it an industry that women are keen on joining?
The sports media landscape for women and girls in Ghana is evolving, with more women joining the industry as coaches, referees, administrators, journalists, content creators, and athletes. However, there’s still a need for greater representation and opportunities.
What have been some of the key lessons that have learnt being part of sports media?
Some major lessons I’ve learned in sports media include perseverance, networking, and staying up-to-date with industry trends.
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I’ve also learned to be adaptable, embrace new technologies and seeking guidance from experienced colleagues.
You are a freelance journalist, where are you currently working?
As a freelance journalist, I work on various projects and assignments on contracts or as and when my service is needed. My work has been featured on globally renowned platforms such as AIPS, 90mins, and to mention but few.
Tell us about the work you do with CAF?
My work with them involved reporting on African football tournaments, interviewing players and coaches, and providing analysis. My last project with CAF was the African Schools Championship three years ago.
How are you helping to bring more awareness to women football in Ghana as well as the continent?
Through my reporting and storytelling, I have raised awareness about women’s football in Ghana and Africa. I highlight the achievements and challenges of female footballers and athletes, showcasing the diversity in our sports. I also have a YouTube channel, a platform for athletes to tell their stories – journeys and challenges.
What have been some of your career highlights?
Some of my career highlights include reporting on major African football tournaments and interviewing prominent football personalities, such as Fatma Samoura, former FIFA General Secretary, and Laura Georges, also former General Secretary of the France Football Federation.
However, my most significant story was about Hasaacas Ladies FC, Ghana’s most successful women’s team, who traveled to the maiden CAF Women’s Champions League qualifiers in Ivory Coast by bus.
Following my story, the former Vice President of Ghana, Dr Mahamudu Bawumia, announced a financial package for them and several others followed suit. Another notable story was my article on the outstanding bonuses owed Ghana’s senior women’s national team, Black Queens, in 2021 which prompted the sports ministry to settle the longstanding debt.
We have seen an increase in women joining what sports media, not just on the continent but around the world. As one of these women how does it make you feel that women are now taking centre stage?
Seeing more women in sports media gives me a sense of relief and fulfilment. There’s still much work to be done. It’s heartwarming to see women breaking records and achieving the unexpected.
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Having more women in the industry helps break down barriers and challenge stereotypes.
What is your biggest career dream?
My ultimate career goal is to become a leading voice in African sports journalism, renowned for my in-depth reporting and compelling storytelling. I aspire to a future where women receive the recognition they deserve, and no longer need to advocate for their rights through my writing.
What is your message to girls and women in Africa?
My message to girls and women in Africa is to pursue their passions, believe in themselves, and strive for excellence in their chosen fields.
What do you think of gsport’s work in elevating women in sport and women’s sport in South Africa and the continent, and the impact it has made?
I acknowledge the significant impact gsport has had on promoting women’s sports and empowering female athletes in South Africa and across the continent. By creating a platform for women’s sports, gsport has contributed to the growth and recognition of women’s athletics.
Main Photo Caption: Sports media is growing in Africa, and Ghanaian sports journalist Ayishatu Zakaria Ali is at the forefront, recognised as a primary source for sports news across the continent. All Photos: Supplied
Photo 2 Caption: ‘Some of my career highlights include reporting on major African football tournaments, and interviewing prominent football personalities.’
Photo 3 Caption: Zakaria Ali: ‘Seeing more women in sports media gives me a sense of relief and fulfilment. There’s still much work to be done.’