Sammy Flex and his artiste Shatta Wale
Public Relations Officer for Shatta Wale, Sammy Flex, has given reasons as to why top Ghanaian artistes, including Shatta Wale, are increasingly reluctant to grant media interviews.
Speaking on The Big Conversation on 3Music TV, Sammy Flex explained that many artistes simply don’t see the interviews as worth their time, money, or energy.
This, according to him, is the fault of the media.
“It’s our own people. When they spend time and resources to come for interviews, it doesn’t end in their favour. Instead of highlighting the meaningful parts, people clip the funny moments to make them trend online. They end up being laughed at,” he noted.
Sammy Flex speaks after reassignment in Shatta Wale’s management
Sammy Flex also pointed out the costs involved in appearing for interviews and illustrated his point with an example involving his artiste, Shatta Wale.
“Before Shatta Wale will prepare fully to go for an interview, we spend not less than GH¢50,000. That includes security, police dispatch riders, vehicles for his team, and even money to show appreciation to hosts. So, imagine spending that much just to be asked unnecessary questions. He won’t do it,” he said.
Sammy Flex explained that this has led artistes to become highly selective, only engaging with the media when they have a new project or personal agenda to push.
His comments come on the back of those made by Ghanaian musician and YouTuber, Kula (Headless YouTuber), who lamented the habit of some artistes of ghosting the media and only resurfacing when they need to promote a song.
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