Section of dignitaries at the event
According to a new Ride-Hailing Safety Index Report by Bolt and Ipsos, 81% of Ghanaians view ride-hailing as a safer transport option compared to others, reflecting growing confidence in app-based mobility and its role in improving everyday safety and convenience across cities.
The report, based on surveys in Accra, Kumasi, Tamale, and Takoradi, examines how safety perceptions shape transport choices, technology’s role in building trust, and ride-hailing’s impact on safer urban travel.
Results show that Ghanaians choose ride-hailing primarily for convenience (80%) and safety (45%), underscoring the growing role of app-based mobility in daily life. Nearly all respondents (92%) said they use ride-hailing when seeking safer or more reliable travel, particularly for late-night trips (70%), when walking feels unsafe (50%), or when they are tired or unwell (46%).
The survey also found that women make up 70% of ride-hailing users in Ghana, with the largest demographic between 25 and 34 years, highlighting how digital mobility supports safe, flexible, and independent travel for young urban commuters.
Safety-enhancing features such as real-time GPS tracking (61%), driver verification (57%), and trip sharing (55%) were identified as the most important tools for building passenger confidence.
In total, 94% of passengers agreed that these in-app safety features make them feel more secure when using ride-hailing services.
Importantly, 52% of respondents believe ride-hailing apps help reduce drunk driving by offering a safe and accessible alternative after social events, contributing positively to public safety outcomes.
“This report gives us valuable insight into how Ghanaians experience and perceive safety when using ride-hailing,” said Sandra Suzanne Buyole, Regional PR Manager, Ghana. “It reinforces that safety is not only a key reason people choose digital mobility, but also an area where continuous investment in technology, driver education, and collaboration with stakeholders can make a lasting difference.”
Adding to this, Ipsos Head of Strategy Africa, Witness Soyinka, said, “The findings show that Ghanaians increasingly associate ride-hailing with reliability, traceability, and accountability, qualities that are essential for building long-term trust in mobility services. Safety features that enhance visibility and control are the main drivers of passenger confidence, especially among women and younger users.”
BY Prince Fiifi Yorke