By Hafsa Obeng
Accra, Oct. 28, GNA – Madam Abla Dzifa Gomashie, Minister of Tourism, Culture and Creative Arts, has reaffirmed government’s commitment to empowering Ghana’s creative, tourism, and beauty industries.
Speaking at the ninth Ghana Beauty Awards (GBA), organised by Make-Up Ghana in Accra, she described the industry as a strategic economic driver essential for national transformation.
“The creative and tourism sectors remain vital engines for national renewal and progress,” she stated.
Madam Gomashie lauded the awards as a credible platform that celebrates excellence, innovation, and resilience within Ghana’s beauty, fashion, and wellness sectors.
She said the theme for the awards, “Thrive”, was a timely call for resilience and growth, urging beauty professionals to build ethical, sustainable, and globally competitive brands that reflect Ghanaian creativity.
Highlighting the global beauty industry’s estimated worth of over $700 billion, the minister emphasised its significance as a source of “livelihood, dignity, and empowerment for thousands of young people.”
She also reiterated the Ministry’s commitment to the ‘Black Star Experience’ strategy framework, aimed at positioning Ghana as a leading African lifestyle and cultural destination.
“It is not an event; it is a lifestyle, a change of mind, and an acceptance of who we are as Africans,” she added.
Mr George Opare Addo, Minister for Youth Development and Empowerment, called for stronger public-private partnerships to bridge the gap between raw talent and real opportunity.
He noted that Ghana’s creative economy contributes significantly to GDP and holds vast potential for export and job creation.
The 2025 Ghana Beauty Awards celebrated excellence across categories including makeup artistry, skincare, hair, fashion, education, and innovation.
Powered by Labadi Beach Hotel, Feel Naturals, Marie Noelle Spa & Salon, and other partners, the event featured live musical and comedy performances, as well as Lifetime Achievement recognition.
Top winners received prizes including an all-expense-paid trip to Barbados and attendance at the 2026 GRAMMY Awards, underscoring the event’s growing international prestige.
The Ghana Beauty Awards promotes professionalism and innovation in Ghana’s creative and beauty industries, strengthening the country’s position within the African creative economy.
GNA
Edited by Kenneth Sackey