According to a report by Ghana GoldBod on Tuesday October 28, 2025, GoldBod Jewellery, a subsidiary of the Ghana Gold Board, has appointed well-known media personality Kwabena Anokye Adisi, popularly known as Bola Ray, and award-winning actress Joselyn Dumas as its new Brand Ambassadors.
The official ceremony took place at the GoldBod Head Office in Accra. The event was attended by top industry players, media representatives, and officials from the Ghana Gold Board.
In his address, the Chief Executive Officer of GoldBod Jewellery, Mr. Sammy Gyamfi, Esq., described the appointments as a major step in promoting Ghana’s gold industry and craftsmanship to the world. He said the partnership will help the company project the country’s image as a leader in gold artistry and ethical production.
“Bola Ray and Joselyn Dumas represent excellence, authenticity, and elegance — values that define the GoldBod brand,” Mr. Gyamfi said. “Their appointment marks a milestone in our mission to promote value addition to Ghana’s gold and position the country as Africa’s hub for quality jewellery.”
As part of their new roles, Bola Ray and Joselyn Dumas will lead brand campaigns, media engagements, and public outreach programs to promote GoldBod’s products. They will also help showcase the company’s latest collections, including gold and diamond jewellery, bespoke ornaments, and luxury accessories.
The appointment of the two respected figures is expected to strengthen GoldBod’s presence in both local and international markets. Their influence and professionalism will help attract more attention to Ghanaian-made gold products and highlight the country’s potential in jewellery design and production.
GoldBod Jewellery says the partnership represents a new chapter in its mission to promote Ghana’s rich gold heritage and creative excellence.