Camidoh is a Ghanaian musician
Ghanaian singer Camidoh has said that investors do not fund artistes out of goodwill but with the expectation that their money will help produce hit songs that generate sales.
Speaking during a discussion on GhanaWeb’s Entertainment X Space on October 10, 2025, Camidoh noted that it is unrealistic for anyone to expect financial support from investors without offering potential returns.
According to him, no business-minded person would willingly invest in an artiste who cannot guarantee some level of commercial success.
Camidoh explains why he gave up rap for singing
“The only reason why someone or a businessman wants to invest in your product is to make a hit, to make sales. I’m not going to put money in an artiste if I know I’m not going to make money back, that makes no sense,” he said.
Camidoh made the comment in response to fast-rising artiste RCee, the Agenda hitmaker, who mentioned during the discussion that he was not intentionally chasing a hit song.
RCee explained that his focus was more on creating music he enjoys.
However, Camidoh clarified that RCee’s statement might have been miscommunicated.
He explained that the young artiste was not necessarily saying he did not want to make hits, but rather emphasising his desire to create quality music.
“I just wanted to correct my brother because I know what he was trying to say. It’s not like he doesn’t want to do mainstream music; he just wants to follow his own direction. But listen, we have jazz songs that are hit songs, we have very alternative hit songs. You just need to make sure the music you make is loved. Once the music is loved and in demand, that’s it. At the end of the day, that’s your goal. I feel like he was trying to express that but didn’t quite get to the point,” Camidoh explained.
The Sugarcane hitmaker further shared that when he started his career, he made a conscious decision not to rush into chasing instant hits.
He explained that many artistes end up creating songs that may sound catchy for a short while but lack longevity.
“When I began making music, I told myself I wasn’t in a rush to make a hit because sometimes, in doing that, you end up playing nonsense, you just make any type of song.
“We had certain songs that were like ‘Indomie-type’ hits, those bang, bang, bang kinds of sounds people just play, but those songs don’t really stand the test of time,” he added.
Set a reminder for my upcoming Space! https://t.co/kRnxnpGOx5
— GhanaWeb (@TheGhanaWeb) October 10, 2025
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AK/MA