As anticipation builds for the 2025 edition of the This Is Ghana Exhibition, Elorm Derrick Amoako, Creative Lead at fashion and lifestyle brand, Pinpam, has praised the event as a crucial platform for boosting brand visibility and building strong business connections.
Speaking on Channel One TV’s Breakfast Daily Weekend on Saturday August 23, ahead of the exhibition scheduled for September 6–7, 2025, at the Efua Sutherland Children’s Park in Accra, he emphasised the importance of such fairs in helping Ghanaian brands reach new audiences and compete more effectively in the local and international markets.
“This will be our third time. As a brand, one of the things you can’t trivialise is visibility,” he said, adding “No matter how well-positioned you are—even in a physical shop—you want to come to such fairs to make direct contact with your customers, both existing and prospective, as well as touch base with other entrepreneurs.”
He noted that collaboration among brands and face-to-face interaction with customers are key reasons why Pinpam continues to participate in the annual event.
“There may be collaborative strategies between brands. That is why we make it a point to be at the This Is Ghana fair[exhibition]. It’s a great platform to exhibit what we have,” he added.
Amoako also pointed out the challenge Ghanaian products face in gaining recognition when compared to international brands, stressing that the event provides a rare opportunity to change that narrative.
“Ghanaian products are much marginalized when it comes to comparative value. Channel One has given us a great opportunity to showcase our products and services to the general public,” he said.
Organised by Channel One TV and Citi FM, the This Is Ghana Exhibition 2025 is expected to be the biggest edition yet, bringing together SMEs, startups, research institutions, and homegrown brands from across the country.
The two-day event, which kicks off at 10 AM daily, will feature a wide range of products—from traditional crafts and fashion to tech innovations—offering businesses like Pinpam a vibrant marketplace to connect, explore, and grow.
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