MultiChoice, operators of DStv in Ghana, has firmly rejected calls by the Minister of Communications, Digital Technology and Innovation, Mr. Samuel Nartey George, to reduce subscription fees.
In a statement signed by Alex Okyere, Managing Director of DSTV Ghana and issued on Sunday, August 3, the company reaffirmed its commitment to keeping prices as low as possible without compromising service quality, but added that reducing subscription fees as proposed by the minister is not tenable.
“MultiChoice values its subscribers and endeavours at all times to keep DStv subscription fees as low as possible, despite the extremely challenging competitive and macro-economic environment in which we operate, without compromising on customer choice and the quality of the services we offer,” the statement read.
While acknowledging the recent appreciation of the Ghana cedi, the company pushed back on the feasibility of reducing prices in the way suggested by the Minister.
“It is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” it stated, stressing that it has never referred to the cedi’s appreciation as a “fluke.”
Describing the Minister’s comments made on Friday, August 1, as regrettable, MultiChoice noted that they came despite ongoing efforts to engage constructively and in good faith.
“It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage with the Honourable Minister candidly and in good faith on this important matter,” it said.
The company revealed that it had already presented a proposal to both the Minister and the National Communications Authority (NCA) to explore alternative avenues for further discussions.
Having operated in Ghana for over 30 years, MultiChoice said it remained mindful of the impact a potential impasse could have on its workforce and partners.
“We are mindful of the dire implications that an impasse may have on you and your livelihoods, and we assure you that we are committed to working together with the Honourable Minister and the NCA to resolve this matter,” it added.
MultiChoice concluded by reiterating its commitment to lawful operations and constructive dialogue with the relevant authorities.
“MultiChoice remains committed to constructive engagement with the Honourable Minister and to complying with all applicable laws and regulations in Ghana and trusts that the authorities will do likewise,” the statement concluded.