Singapore Enterprise Regional Director for West Africa, Jean Ng
The Singapore Enterprise Regional Director for West Africa, Jean Ng, has urged Ghanaian investors and businesses to actively explore emerging opportunities in the Asian market.
Speaking during at a press briefing in Accra on July 24, 2025, Jean Ng stated that Ghana-Singapore trade has seen a notable 16 percent growth since 2020.
This growth was driven by strategic collaborations in manufacturing, agro-processing, energy and sustainability, the built environment, and general trade.
“Trade today is not just about physical goods crossing borders—it’s about ideas, digital services, setting global standards and partnerships. Our approach is collaborative. We want to create win-win partnerships where both sides grow together,” Jean Ng said.
She noted that the global economic climate, including trade tensions in key regions, makes it imperative for businesses to diversify their market reach.
Singapore’s call for deeper collaboration reflects its long-standing investment presence in Africa.
As of 2023, over $20 billion has been invested by Singapore-based companies, placing the country among the top ten investors on the continent.
Ng underscored Ghana’s attractiveness to foreign investors, citing political stability, a safe and friendly business environment, and the government’s commitment to building infrastructure that fosters business growth.
However, she also acknowledged several hurdles that foreign enterprises often encounter in Ghana.
These include difficulties in finding suitable business partners, challenges in accessing funding, a lack of quality data which affects transparency, and issues surrounding the licensing process for new businesses.
Despite these challenges, Jean Ng affirmed Singapore’s commitment to supporting startups through a robust entrepreneurial ecosystem and enhancing global connections that catalyze investment and innovation.
She also pointed to several high-potential products that Ghanaian entrepreneurs could introduce into Asian markets, including shea butter, African black soap, cashew nuts, rubber, chocolates, and real estate ventures.
Singapore’s outreach, she said, is part of a broader effort to reinforce cross-border partnerships and ensure sustainable trade growth between Africa and Asia.
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