Ghana’s Ambassador-nominee to Spain, Kalsoume Baffour Sinare, attracted significant social media criticism following her address to National Democratic Congress (NDC) students at the University of Ghana.
Video excerpts from the Tertiary Education Institutions Network (TEIN) meeting circulated widely on Instagram, prompting numerous comments about her presentation style.
Observers noted Sinare’s subdued delivery contrasted sharply with expectations for political engagement. “Politics isn’t acting,” commented one social media user, while others questioned her apparent lack of energy when addressing student activists. Critics suggested her entertainment background hadn’t translated to effective political communication, citing unconvincing posture and minimal audience connection during the Legon event.
NDC General Secretary Fifi Fiavi Kwetey’s visible detachment during Sinare’s speech drew particular attention. Video footage showed him seated with crossed arms and an impassive expression throughout her remarks. Some students questioned the party’s reliance on celebrity figures without demonstrated policy expertise, with one attendee stating: “We want leaders who can speak to our struggles.”
While some NDC members defended Sinare as a newcomer adjusting to politics, the predominant online reaction highlighted delivery concerns. The ambassador-nominee hasn’t publicly addressed the critiques.